Treering Blog

Calling all Treering yearbook creators! It is contest time. Share your best designs for the 2025 design contest—collage, academics, athletics, modular, portrait pages, superlatives—we want to see them all.

View the winners

Entry period

The submission period is March 4-18, 2025. Submissions will close at 11:59 PM PDT.

Eligibility

Entrants must be 18 or older and a current editor at a US Treering school for the 2024-2025 school year.

To participate, complete the submission form and include a screenshot of your favorite yearbook spread. A yearbook spread is two-facing pages. Incomplete entries will not be accepted.

Click here to enter the contest

Winner selection and notification

A panel of yearbook parents, journalism educators, and graphic designers will select the winners. Judging criteria include:

• Layout design
• Storytelling
• Visual elements and their relevance to content

We will notify all the winners via email and phone on Monday, March 24, 2025.

Prizes

One Grand Prize winner will receive a $500 Amazon gift card, a $200 pizza party, and 10 free yearbooks for their school.

Five Runners Up will each receive a $50 Amazon gift card and three free yearbooks for their school.

By Friday, April 4, winners will receive gift cards via the email provided in the form. The free book code will be under “free books” on your school’s editor dashboard.

Release

By submitting your yearbook spread, you have verified the approval of others pictured, and you approve Treering to use your name, write-up, and school name for any marketing purposes, including but not limited to treering.com, social media, and mass media.

Contest FAQs

‍
I’m not 18. How can I enter my spread?‍

Your parent or yearbook adviser can enter on your behalf.

Do I have to have social media to enter?

You do not need social media to enter our annual design contest. Simply upload a screenshot of your favorite spread from your computer or phone on the entry form.

How do I get a list of all the winners?

2025 Spread design contest winners

Do I have to purchase a yearbook to enter?‍

No purchase is necessary to enter.

Where can I see past spread design contest winners for inspiration?‍

We invite your to browse the past winners and judges comments to see what resonates each year. Keep in mind there's no magic layout to win.

2024 Spread Design Contest Winners‍

2023 Spread Design Contest Winners

2022 Spread Design Contest Winners

I have a question that is unanswered here. Who do I ask?‍

We'll be happy to answer. Email marketing@treering.com

Building a yearbook program relies on building traditions with your staff and school community. When we build school traditions, we create a culture and expectations while transmitting values. That doesn’t equate with inflexibility, rather it provides a guide within which we ebb and flow. While the greatest tradition is the yearbook itself (more on that in a second), here are six others to build a lasting program. 

An American institution since George K. Warren took photos of graduates in the late 19th century and sold them as prints to share, yearbooks are the definitive school tradition. What started off as a college-only record book now extends to elementary schools. 

This adviser has watched students from world history classes grab yearbooks from the idea library and scour copies from other schools while awaiting the bell to ring. With no connection to the students, these school desk critics compared how our programs—such as ASB, athletics, and the arts—matched up with theirs. They evaluated the theme, mainly the visual components, and gave me a three-minute critique. [Pats self on back for not laughing.]

1. Staff traditions

Yearbook wedding

Trending with middle and high school staffs, yearbooks weddings are a pre-production celebration where students pledge themselves to the task. 

1. The yearbook staff writes vows. This can be as simple as providing a positive atmosphere and completing assignments on time, or as specific as SMART goals for coverage and sales.
2. The adviser invites parents and stakeholders (admin, student leadsherhip, coaches, parent org leaders) to attend
3. At the ceremony, students recite their vows and receive a ring
4. Everyone eats cake

#Yerdsgiving

First of all, yerd means yearbook nerd and it’s polarizing: people loathe or love it. (For those of you playing along at home, I'm the former.) Regardless, #yerdsgiving is the annual gathering of journalism students over food before Thanksgiving break. Some students lead crafts or games, some practice the art of gluttony. Most take the time to craft thank you cards to school staff and students as well as vendors and parents who helped the yearbook team gain momentum at the start of the year. This yearbook tradition is also an avenue to invite alumni to inspire your current staff or even families to celebrate.

Holiday gift exchange 

While it seems like you have a gift exchange for every group with which you’re involved, keep it simple:

• Hold a re-gift exchange where students bring in something they received and don’t want.
• Exchange variations on a theme such as socks or snacks
• Put dollar store stockings up with 3x5 cards so classmates can write notes of encouragement

Yearbook banquet 

Being on yearbook staff has to have perks, and one is a fancy-pants dinner before distribution. (Please note fancy is a relative term: we’ve done everything from a chain Italian restaurant to a steakhouse to a revolving sushi bar.) Think of your typical sports banquet: the coach (adviser) stands and speaks a few remarks on the team then hands out the awards. Traditionally, the yearbook staff unwraps their yearbook and shares it with their family. It’s special because they have the first copies and it’s individualized time for parents to see all the work their child accomplished. 

2. Thematic marketing

Theme surveys are a fun way to raise awareness that yearbook sales began as well as get buy-in from your school on the theme. While yearbook purists believe a theme should apply to one year only, you may find several coveted visual aesthetics from Treering Yearbooks’ theme gallery. 

The big reveal can happen once you receive your printed proof and you can make videos and social media teasers with your staff. Some schools make it one of their back to school traditions to reveal the yearbook theme at the start of the school year and use it throughout to market the book and generate content by

• Making T-shirts and wearing them when they are photographing events (remember that QR code to buy!)
• Creating thank you cards, Google slide presentations, and posters via theme graphics
• Asking related questions via social media; for example, with a theme “Give + Take,” ask for multiple takes on the fun run or invite athletes give their top five songs for warm up
• Keeping everything yearbook-related in your theme colors

3. 3x yearbook coverage

Maximizing coverage should be a tradition for every yearbook staff. If we are truly telling the story of the year, it involves everyone on campus. From a yearbook marketing perspective, if students know they are in the book, they will want the book. If they want the book, parents will buy the book.

We love thinking of yearbooks as memory books—they are—they are also a component of the historical record.

4. Staff recruitment and announcement

Your yearbook team is a big deal. Say it with me, "We are a big deal!" Create yearbook staff traditions around recruitment and the announcement of who made the cut each spring. Some ideas include

• Host a party and pass out applications
• Crown your staff publicly (feather boas, sashes, and capes work well too)
• Publicize who is on your yearbook team in newsletters, on social media, and in the front office so parents, coaches, and prospective volunteers can get in touch with you

After all, your yearbook team is a big deal.

5. Freeze time

You don’t have to be Doc and Marty McFly to time travel. Year after year, yearbooks create a personal history; the yearbook might be a few hours of reading during summer, and when you fast forward five or ten years, it will be so much more. Moms, let’s face it, our yearbooks give our kids license to laugh at our hair, clothes, and priorities.

The value of a yearbook does not end at graduation.

6. Dedication

Does your school have a tradition of dedicating the yearbook to a member of your staff or community? If not, skip to the next section. This gets political.

A yearbook dedication could

• Thank a teacher for being a yearbook champion
• Recognize an administrator who is retiring
• Honor a member of the faculty who impacted the school community
• Be a blanket statement to a group on campus, such as the robotics team who went to the national championship for the first time
• Congratulate the promoting/graduating class

7. Yearbook distribution party traditions

Many schools have a special, extended lunch or tie distribution to an all-school event to celebrate the end of the year. A word of advice: if this is a new tradition for you, connect with school leadership early to plan your distribution day.

The good

A simple party with pens, tunes, and tables is all you need. Always invite non-buyers to include them in the signing. More than likely, they'll be the first to buy a book next year. (And if you're using Treering Yearbooks to publish, parents can still buy a book!)

Pizza, a DJ, and pens that correspond to class colors take it to the next level.

The extra

One K-12 school I know used to have students line up outside a bounce house. After they climbed up and slid down, they'd receive their yearbook.

Another elementary school invites the middle school cheerleaders to the signing party. They perform and pump up the 5th graders for fall.

Whichever yearbook traditions you employ, make sure they match your community. If you're just getting started, select one and own it. Once it's routine, add another.

QR Code is a registered trademark of DENSO WAVE INCORPORATED.

Treering Yearbook Heroes is a monthly feature focusing on yearbook tips and tricks.

Like many of us, Beth Stacy didn’t set out to be a yearbook adviser. As a special education teacher, she focused on reading intervention and built her reputation as a writing pro and Read 180 instructor. After moving from Florida to Ohio, her new principal asked her to co-teach the yearbook class because she wanted it to be more journalistic. The program was already under scrutiny: the district, concerned over a debt-burdened program, was ready to shut things down. In 2017, the team at Wayne High School moved to Treering, reducing the financial burden on the school and the stress of deadlines for the advisers.

Co-advising sounds like a dream. How do you make it work?

The business teacher and I share responsibilities. She and I split the class on Tuesdays and Thursdays. She focuses on visual skill development and marketing while I teach writing and interviewing.

During the first quarter, the four seniors lead teams. They divide the sports spreads and divvy up tasks. Within their teams, they choose how to break up tasks. For example, there are 92 band members and 32 Warriorette and they have to interview them all. That team assigned instrument groups to each team member (woodwinds, brass, etc.).

Second quarter, students determine if they want to work with a partner or solo for their next spread. As the year progresses, they grow more independent.

With a school of 1800, how do you ensure coverage?

We do a big book–250 pages. Also, we use the index report to identify students who are not in the book and brainstorm open-ended questions for student profiles inspired by Humans of New York. These Humans of Wayne profiles undergo a revision and editing process before going in the book and on the Signal’s Instagram.

Because we include prom, graduation, and our track team, from which members compete each June at the state finals and potentially at nationals, Wayne High School is a fall delivery school. For the first time, we are going to use Treering’s ship-to-home option so we don’t have to plan distribution during the summer for open house.

It’s the 75 anniversary this year for their yearbook–what are you doing to make it special?

My students are finding ways to link the past to the present. One of my editors created two spreads using the previous covers. We are missing ten years and working with the alumni association and hopefully the historical society to track them down.

The first yearbook has a write-up from the original editor. We will honor the previous teams who established and maintained the yearbook tradition as well as legacy athletes since we are a big sports school. Our head football coach is a first-generation Warrior and his son is a senior. Nearly two dozen members of the faculty are alumni and will appear with their senior yearbooks.

Teaching yearbook is such a different experience than being on staff as a student. I absolutely love it, but it is one of the most fun yet difficult classes I've ever taught!

This is the final installment in a four-part series on creating a yearbook in 60 days. By now, portraits and spreads are in the book, and it is time to polish both. Day 46-60 tasks center around communication to parents and the print process. 

Yearbook (yes, it is a verb) along with us on Facebook, Instagram, and TikTok.

1. Custom page reminders

Marketing Rule of Seven aside, parents are busy. Teachers are solving the world’s problems. We need reminders (not the “loving” ones that are really sassy in disguise). Remember the parent purchase date you set during days 1-15? This is the date by which parents should customize and purchase their yearbooks. 

While parents do not have to fill their free, two custom pages with memories, a little education goes a long way. Here are a few ideas for reminders:

• Include a flyer in the monthly newsletter
• Share a video tutorial on your parent group’s social media page
• Create a virtual parent event aligned with one of Treering’s parent webinars to “attend” together
• Host a custom pages night and walk parents through the process

Custom page resources

Remember, you must use the login button to access the editor articles.

• Editor Video: Reviewing All Students' Custom Pages
• Parent Video: Creating Custom Pages with Page Builder
• Parent Video: Creating Custom Pages from Scratch with Page Editor
• Spring Parent Webinars: Yearbook Club

2. Make corrections

Continue using those PDF proofs and the page warning tray to manage duplicate images, low-resolution images, margin warnings, and spelling errors. 

Page warning tray resource

• Editor video: Page warnings

3. Print ready process

You tell Treering when to begin the printing process. When your Finish Editing Yearbook Deadline arrives, your yearbook does not automatically head to the printers. Remember, your three-week turnaround begins from the date you send the book to print.

It will take 15-20 minutes for you to complete the pre-print process below.

After you complete the checklist and select the dancing “Print my Yearbook” button (cue the confetti), you will receive an email with your final-final PDF proof and instructions if you find a grievous error and need to stop the printing process. There is an extremely short, blink-and-it's-over window to do this; it may cause production delays.

Sending your yearbook to print resource

• Video: Setting the yearbook to print ready

4. Never say, “no.”

You will never have to turn away a student at a Treering school who wants a yearbook after the print deadline. With Treering, you can even order and personalize past years’ books. 

Additionally, with the fundraiser and book donation options, you can ensure students in need have books as well.

Post-print ready resources

• Parent video: Buying a yearbook for a previous school year
• Article: After deadline orders
• Video: Fundraising disbursement options when setting your yearbook to print ready
• Case study: Yearbook hero Janet Yieh gives away yearbooks

Feeling adventurous? Plan a party!

Yearbook signing parties need not be extravagant: tables, pens, tunes. 

Yearbook Signing Party Resources

You did it! How will you celebrate building a yearbook in 60 days? Be sure to tag @treering on Facebook and @treeringcorp on TikTok and Instagram to show us. Happy yearbooking!

Treering Yearbook Heroes is a monthly feature focusing on yearbook tips and tricks.

As Treering’s Yearbook Jedi, TJ Soffera helps schools escape the dark side of contracts and order minimums. While his business cards say, “Regional Sales Manager,” parents at his son’s former elementary school—we’ll get to that in a bit—know him as the yearbook guy. He joined the PTA to spend time on campus with his boys and intentionally be involved in their lives.

What is it like seeing the yearbook from both sides: creator and publisher?

As the yearbook guy, I love getting parents excited about the custom pages. They allow kids to tell their own stories and capture their unique experiences. I include personal touches in my children's yearbooks, like photos from trips and soccer games. Looking back at them, we can say things like, “That was second grade when we went to Colorado.” That's what's special to me about the books and their longevity.

On the flip side, I just love helping people. I love making their lives easier. So many schools that made the switch are debt-free, and it takes away so much stress.

Through the sales process, I've built countless relationships. Three people on my team once were parent volunteers I did a software demo for. It’s important for customers to see we are real people. We, too, are volunteering and working. It builds empathy.

Talk to me more about making lives easier.

Last year, I put the wrong year on the spine of the yearbook. The support team helped me fix it, order a corrected copy, and send it to the newly retired principal.

Mistakes can be corrected, and missing students can be added even after the initial submission. I really do believe this means the world to not only the kids but even more to the yearbook adviser. The person who made the mistake is kicking themselves, and we’re over here going, “No big deal.”

Level with me: why are you still doing the yearbook at a school your kids no longer attend?

Treering’s software is so easy that I don't need much help with it. Really. As long as you have pictures, you can make a book. 

I am working to transition out of the role. I put myself in this position because I enjoy it, and the PTA president is great and helps me out. Together, we’re recruiting other parents to help with specific grades so someone can take over next year.

Treering Yearbook Heroes is a monthly feature focusing on yearbook adviser tips and tricks.

This year we at Treering called on all our schools’ parents, teachers, and students to nominate yearbook heroes in a first-ever peoples’ contest: #YearbookHero. The yearbook callout contest was prompted by our empathy and true appreciation for our yearbook editors.

Students Izzy Stewart and Lila Viselli from Richmond Middle School, located in Richmond, Maine won first place in the middle school division of our nationwide contest; they were nominated by their adviser Becca Redman for their work in restarting the yearbook after a six-year hiatus—even when the pandemic hit and the girls had to work on the yearbook from home!

What does it mean to you to be Richmond Middle School’s Yearbook Heroes? 

We all think it’s important to get recognized for the work you’ve done when the opportunity presents itself! And in this case, it was Treering’s #YearbookHero Contest. It was quite the surprise to get awarded for the yearbook, and it feels great to be recognized for all of the work that was put into it.

What was it like to bring the yearbook back after six years?

We were thrilled to bring the yearbook back and learned so much as a team - about design, collaboration, communication and time-management. It was a really rewarding experience that hopefully will help students in their other activities and classes. I think it would have been exciting under any circumstance, but we all felt even more satisfied with our work because we put it together during a pandemic, when we were all at home. We had to be creative. I think last year's book reflected lessons we learned the first year, and we see the book getting better with every edition.

How did you gather photos when you were at home? How did you involve and motivate your classmates to contribute to the yearbook? 

Ms. Redman: I sent a LOT of emails and contacted parents on Facebook to ask permission to use their photos of school activities in the fall, and to contribute to the quarantine collage. At one point I also gathered the entire team of middle school teachers in a Zoom meeting and took a screenshot of all our smiling faces. It was captioned with a "We Miss You" message. I think that was special for the students, and will definitely be a memento from an unprecedented year.

Izzy and Lila: When we were at home, we’d email a lot of people consistently, including classmates and coaches, in order to motivate them to send us pictures. We also contacted parents to see if they could send us pictures that they’d taken of students and events.

Ms. Redman, how is Richmond Middle School’s Yearbook Club going?

This year, things are going really well! We are still in the planning stages, but definitely learning from the past. For example, after taking photos during Spirit Week and Halloween, we created those pages immediately at the following meeting. I’m sure this will pay off in the spring. One of our past mistakes was definitely leaving a lot of the actual book editing until the end. I'm glad to have a lot of 6th graders expressing interest in the club this year and hopefully they will stay with the club through middle school and be leaders in the future. 

I am also lucky to have some really proactive team members who take initiative to take photos during important events—I don't need to remind them! Since Izzy and Lila have graduated from 8th grade, they are definitely missed this year! With that said, I have plans to bring them on board to come and help me teach the current middle schoolers a few key Treering skills. We’ll be working on portraits soon, so that’s definitely something we’ll be focusing on with Treering in the near future.

Izzy and Lila, now that you’re in high school, what advice would you give younger students who are involved in the yearbook? 

Never give up and push through obstacles the best that you can. It’s always ok to ask questions and get help! For us, it was very rewarding in the end to bring back the yearbook by using Treering and for everyone to give us positive feedback. It feels good to leave middle school knowing that we brought the yearbook back and left them with a solid foundation to build off of this year and for years to come. 

Two blogs ago, we began our journey to start and finish a yearbook in 60 days. From establishing a ladder and crowdsourcing structure to flowing portraits and adding in fall events, the first month yielded a near-complete yearbook. These next fifteen days of our adventure include proofing, promoting, and packing in spring events. All the resources you need are linked below (for help center articles, you will need to log in to the editor help center).

Yearbook (yes, it is a verb) along with us on Facebook, Instagram, and TikTok.

1. PDF proofing

Just because we are speeding through the yearbook creation process doesn’t mean we will be careless. Proofing tools such as downloadable PDFs and a free, physical cover-to-cover proof of your yearbook are free through Treering.

Let’s start with PDFs. English teachers everywhere will tell you errors that are missed on the screen often pop on paper. Read any copy (stories and captions) aloud to assess for tone and errors that digital proofing tools missed. These are low-resolution (the actual print file size might crash your computer), so you can download them quickly.

Use your PDF proofs to also

• Triple-check your portrait pages: correct spelling of names, the accurate placement of students and teachers in classes or grades
• Ensure faces aren’t lost on the edges (margins) or in the middle (gutter) of your spread
• Students are visible in the photos: sometimes, a photo box is the wrong size, and the faces are either huge or unrecognizably small. When possible, try to make all faces on a collage spread the same size.
• Show sneak peeks to your buyers - when parents see their child is in the book, they will buy the book!

Pro tip: use as many of your 99 PDF proofs as possible! 

Yearbook editing resources

• Video: Ordering PDF and Printed Proofs
• Blog: Free Yearbook Proofing Tools

2. Design pages (spring/second semester events)

Last time, you learned two ways to design. Because the second semester is unfolding as you build your yearbook, it may be easier to collect photos. This is the time to evaluate those first semester spreads: if they are not full by now, combine events and re-allocate space.

Coverage resources

• Blog: Six Ideas to Fill Pages in Your Yearbook
• Article: Adding Pre-Designed Pages (You must login to the editor Help Center to view)

3. Purchase reminders

In these remaining 30 days, up your promotion game by doing at least one thing a week to share about the yearbook:

• Reach out after each school event with the appropriate photo share link and email
• Call or email parents of students who are in the book three times and have not purchased
• Have a contest: the grade or homeroom with the largest percentage of purchases earns extended recess
• Remind purchasers to customize their yearbooks (more on this next time)
• Ask campus influencers (ASB, PTA/PTO accounts, athletics) to hype the yearbook
• Have flyers at a school-wide event, such as the band showcase

Yearbook sales resources

• Google Slides: Customizable Flyers
• Article: Tools for Promoting Your Yearbook
• Blog: 5 Social Media Posts to Sell Yearbooks

4. Printed proof

Treering’s Marketing Manager Megan P. likes to say, “Works in progress welcome!” Because you need your printed proof in hand before your final deadline, order it now. It can take up to 18 business days for this yearbook freebie to arrive.

With portraits and fall events in the book, there is plenty to evaluate. Use your remaining PDFs for copy and photo edits.

Pro tip: When my printed proof arrives, I take a Sharpie and mark it up. Then, I use it as a tool to clean up each spread one by one.

Proofing resources

• Video: Ordering PDF and Printed Proofs
• Blog: Free Yearbook Proofing Tools

Yearbook with a friend

Involve a second or third set of eyes during the proofing process. Potential yearbook proofing heroes include:

• Front office staff (they know all the things)
• Student TAs
• The secretary of the parent group
• Coaches and club leaders
• A friend who owes you a solid

Next time, we’ll send the yearbook to print and prepare for distribution.

Treering’s click, drag, drop, and done tools aren’t for every design team. In an age of visual search, Pinterest, and AI, we advisers are refining strategies for guiding students in visual theme development. For those who take a more hands-on approach, there are generally two blockers:

Where do I find fresh design inspiration?

Look at the graphic design on visual media as a springboard for ideas, not as a rigid template to follow. These real-world examples can provide valuable insights into current trends, color palettes, typography, and overall composition. 

Here’s how you do it with your yearbook class or club:

Two real-world examples and applications

Look at the Mendocino Farms' website: its layout, color scheme, and font choices. In the video below, yearbook creator Liz Thompson shows how to recreate similar elements within the yearbook page in fewer than four minutes. 

Through practical demonstration, Thompson translates real-world inspiration into tangible yearbook designs.

Our second example features a magazine layout. White space, typography, and image placement could easily be adapted for a yearbook page. 

Notice how Thompson uses the design's overall flow and visual hierarchy to draw the viewer's eye to specific areas of the page.

Treering-specific tricks

Bringing outside inspiration into your yearbook doesn’t have to be a manual process. Treering engineers incorporated tools to simplify the DIY design process. Our top three include:

Using the color picker eyedropper

Extract colors from an image and apply them to the yearbook design. This technique allows for a more cohesive and visually appealing color palette. 

Create and Apply Text Styles

Adjust font sizes, line spacing, and text alignment, then save it as a headline, subheadline, accent—wherever you want to name it—a style you can apply with a click.

Add editable shapes

Incorporating various graphic elements—lines, boxes, and illustrations—can serve as an accent for emphasis or visual separation if you’re using modular design.

How to use this at your next yearbook class or club meeting

As a group, watch the two instructional videos above. Follow Thompson's instructions to create a similar look.

Then, have students bring in an object with a design they enjoy. Discuss which principles of design are used. Pick one element you can re-create and add it to a yearbook spread. This can be a group or individual activity. The goal is to embrace a spirit of inspiration and collaboration as you breathe new life into your yearbook design.

This blog is adapted from Liz Thompson’s Design 201 session from TRL 24 POV: I’m on the Yearbook Team. Thompson, a former classroom teacher and yearbook adviser, serves on the Customer Success Team at Treering Yearbooks.

By improving the composition and lighting of your photos, you’ll be able to use any device with confidence. While drool-worthy mirrorless cameras are all the rage and DSLRs “look the part,” cellphones, tablets, and point-and-shoots can also produce great photos. The key is your perspective and awareness of the action.

Composition basics

Composition creates compelling photos. When composing a shot, think about elements like background, framing, balance, leading lines, depth of field, and viewpoint. Even at sporting events or the school musical—when you’re limited on where you can stand—take some time to go through this list in your head to intentionally get the strongest photos.

In the digital age (did you read that in my grandma voice?), just clicking away and hoping for a usable image can be a waste of time. Being intentional for five to ten moments will help you anticipate action and yield more authentic images.

Background

If it’s not drawing the eye to your subject, you might want to get rid of it. Take time to assess what is behind your subject:

• If possible, remove distractions like garbage cans, signs, or other people
• At sporting events, stand on the opponent’s side so you get your fans’ reactions
• Position a photographer backstage or in the sound booth to capture behind-the-scenes action

Simple camera fixes such as adjusting the aperture (see “Depth of Field” below) or environmental ones (see “Leading Lines”) can help improve your photos’ backgrounds.

Framing

Your photos should focus on key interactions. For example, a tight frame on a student meeting their teacher on the first day of school captures a meaningful moment.

Alternatively, a wider frame might show the atmosphere of an event. Consider how close you want to be and what details you want in the shot.

If the event and space allow, move around to add diversity to how you frame your subjects. My yearbook adviser used to say, “Zoom with your feet.” It’s the second-best piece of photo advice I’ve received. (Lighting takes first billing for those of you playing along at home.)

Balance

While symmetry works well in group shots, you might also want asymmetry to draw the eye to a specific part of the frame. Think about how elements are weighted in the frame to achieve the mood you want.

In the example above, the laptop is what holds us captive.

Leading lines

Use natural lines—like desks, edges of buildings, or stripes on the school bus—to draw the viewer’s eye towards the subject.

Depth of field

This can be easily achieved with portrait settings on phones and cameras. Blurring the background adds drama and focuses attention on the subject. Whether you’re using a DSLR or a smartphone, depth of field, or aperture, can elevate your images.

Viewpoint

Experiment with angles. Try taking shots from above, below, or behind to add variety and interest. Different perspectives help tell the story more creatively and capture aspects that a straight-on shot might miss.

Lighting essentials

To say lighting is crucial is an understatement. In photography, too much or too little light can impact the photo’s quality. Be aware of your main light source. If you’re at an event, take a moment to assess from where the best light is coming.

Tips for indoor photography

Windows can be problematic if they are behind your subject. Unless you are aiming for a silhouette, keep them to your side.

If the lighting isn’t ideal, adjust. Sometimes, just asking students to move to a better-lit area can make a big difference. They’re usually happy to accommodate. For example, if you are photographing a dance, set up an area to take group photos with good lighting.

Using flash can also help in tricky lighting. For instance, in a situation with backlighting (like a window behind your subject), a fill flash will illuminate the subject and balance the exposure. In low-light conditions, adjusting your camera’s ISO or shutter speed with the help of a tripod can also help capture the shot without losing detail.

Outdoor photography considerations

Outside, natural sunlight is ideal, and just like inside, positioning is important. Move so the sun is off to the side or behind your subject to reduce harsh shadows and prevent squinting. Most professional photographers avoid outdoor photoshoots when the sun is overhead for this reason. (Basically, when the fun run is happening.)

We recommend using a tripod and angling yourself so the sun is at your subject’s side.

Remember that a good photographer’s eye matters more than fancy equipment. Whether using a DSLR or a smartphone, focus on framing, lighting, and timing to compose meaningful moments.

This blog is adapted from Sandra Violette’s Photography session from TRL 24 POV: I’m on the Yearbook Team. Violette, a professional photographer and PTO mom, serves on the Onboarding and Engagement Team at Treering Yearbooks.

School-friendly is the descriptor that popped up in an email about yearbook companies. It made me snort. As great as my relationship with my sorority sister-turned-yearbook rep was, I no longer could reconcile the bottom line on the invoice, demands from school administration, and equity concerns for students. While it was time for a change, options seemed limited. Aren't all yearbook publishers the same? That myth and others nearly kept me (and many other advisers) from making a beneficial shift in the name of students. Let's go through the top six yearbook myths together and learn the truth.

Myth 1: customer service is a thing of the past

Treering re-wrote the traditional approach to yearbook contracts and customer service to meet the changing needs of parents and educators by leveraging the technology they already use in the classroom and workplace. Editors receive real-time help without having to leave school or pre-scheduling an appointment. Instead of having one person on which to depend, there is a team of experts to assist with account management, design, and ongoing training. 

Beyond the live agents and customer success managers—most of whom are current or former yearbook advisers—Treering users take advantage of:

• Live webinars
• 24/7 knowledge base
• Weekly blogs
• Free yearbook curriculum

These tools improve knowledge sharing and provide their staff and students with more opportunities for development and growth.

Myth 2: I’m not in the yearbook

We all know students don’t purchase the yearbook because they are unsure if they will be in it, so we provide coverage tips to help you and your staff gather stories in fresh ways. Also, students who transfer schools mid-year can still be a part of it because yearbook editors can also add students to the portrait section at any time. 

In addition, advisers can give students ownership of their memories: every Treering yearbook includes two free pages on which they can drop their vacation, extra-curricular, and milestone photos. (Even better? It’s less than a buck to add two more.)

Myth 3: you can’t include spring sports and events in the yearbook

Editors love being able to set their own deadlines and extend them if they need more time. That December 17 book order deadline is no more. With a guaranteed three-week turnaround, you have beyond February to complete your yearbook, ensuring time to capture lacrosse season, Read Across America Week, and other spring events.

Ship to home for fall delivery

Yearbook Hero Beth Stacy’s school traditionally does a fall delivery. Instead of strategizing distribution over her summer break, she uses Treering's ship-to-home feature so graduates, international students, and military families all receive their yearbooks.

Myth 4: yearbooks are out of date

In a digital world, it’s nice to have something tangible. Yearbook coordinator Erin McDonald prompts, “Are you going to hand your kid the Cloud when they graduate?”

Yearbooks are a testament to the events, people, and culture of a particular moment in time. They provide a historical account of what was happening in a school, community, or organization and allow us to relive the essence of our past. Because they serve as a showcase for individuals to display their talents and bask in their successes, yearbooks also offer an opportunity to celebrate the achievements and accomplishments of students, staff, and campus organizations 

They show how each member contributes to the story of the whole.

Also, from a pedagogical perspective, yearbooks offer a canvas for students, staff, and volunteers to express their creativity through writing, photography, and design.

Myth 5: numbers are firm in fall

It’s freeing to say, “Yes, you can still order a yearbook.”
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Treering advisers say they never have to say no to a student: if someone misses the school’s deadline, they may order a book to be shipped to home. Your school’s storefront is always open.

Myth 6: I always have too many leftovers

Conversely, say goodbye to overruns and hustling boxes of old yearbooks at alumni events. Frankly, schools are financially punished for these and they are a waste of resources and space. Moving forward, every year is a sell-out year because your yearbook shipment only includes what was pre-sold. You can breathe deeply, knowing the pressure to make a sales quota is eliminated. The savings are passed on to families.

The misconceptions about yearbook publishing end here.

In Dan Brown’s popular book, The Da Vinci Code, Harvard Professor Robert Langdon sets out to solve secret codes and messages related to the golden ratio. While the book is a work of fiction, there is science to the importance of the golden ratio in design.

Rumor is the Egyptians used it to build the Pyramids, Leonardo Da Vinci himself was a scholar of its applications, and modern day financial markets create models around it. Designs built around the golden ratio are said to be the most pleasing to the eyes.

So, what exactly is the golden ratio, and how does it apply to yearbook design? Without completely getting bogged down in complicated math, think of it as a rectangle with length (side B) roughly one and a half (1.618) times the width (side A).

In an interview in Science Daily, Duke University professor, Adrian Bejan, explains why the golden ratio is so pervasive in art and design:

When you look at what so many people have been drawing and building, you see these proportions everywhere. It is well known that the eyes take in information more efficiently when they scan side-to-side, as opposed to up and down.

Bejan goes on to explain that animals have evolved their vision to scan for danger from side-to-side, or along a horizontal plane. Predators and danger typically come from behind or the sides and almost never from above or below.

As animals developed organs for vision, they minimized the danger from ahead and the sides.

If you’re interested in reading more about Bejan’s connections between nature and the golden ratio, he has a fascinating blog.

There is a lot of debate surrounding the exact science behind why we gravitate towards design that follows the golden ratio, but what is known, is that we do love it. And what’s most important to us is creating more pleasing design, right? Let’s talk about a few yearbook design tips incorporating the golden ratio.

Creating a rectangle

Let’s start with the easiest application: Building a rectangle. Choose the length of the rectangle’s short side. For this example, we’ll use 600 pixels. Now multiply 600 pixels by 1.618 to get a rectangle of 600 by 971 pixels. This rectangle follows the dimensions of the golden ratio.

Creating golden text ratios

You’ll want your headlines to be in proportion to your body copy. In order to follow the golden ratio, simply multiple 1.618 by your body text size. For example, if your text is size 10, your headline will be 10 times 1.618, or size 16.

Fibonacci sequences

The simplest tool to creating design linked to the golden ration, is to use Fibonacci sequencing. Fibonacci sequences begin with 0 and 1. Add the previous two numbers together to get the next number in the sequence. 0,1,1,2,3,5,8,13,21…and so on. The image below is a good example of a creating Fibonacci sequence for page layout.

See how the page spread below, using Fibonacci sequencing, could create a very pleasing layout for your yearbook?

This blog is part two of a four-part series on creating a yearbook in 60 days. Each part contains two weeks' worth of tasks and inspiration, and this time, it’s all about promoting and designing the yearbook.

There are links to articles, videos, and additional blogs throughout. Treering editors, you'll need to log in to your dedicated help center to view some.

Yearbook (yes, it is a verb) along with us on Facebook, Instagram, and TikTok.

1. Share the good news

You’re building a yearbook, which is a mic-drop task in itself. People need to know how awesome (you are) the yearbook will be. Treering created flyers, QR codes, and personalized links for you to quickly share.

Yearbook marketing 101

“Buy your yearbook” is not your only message. 

Yes, you are selling the yearbook. You are also rallying stakeholders (administrators, teachers, plus students and their families) to support the yearbook project by purchasing, sharing photos, donating books, and joining the yearbook staff next year. So, go get them!

Identify the best to reach each stakeholder where they live. In other words, go to them. Utilize all the communication channels available to you and evaluate which ones work best for each group. 

Possible channels include:

• Email
• Staff newsletters
• Morning announcements
• All-call services
• Parent organization website
• In-school bulletin boards
• All-school events
• School meetings
• School sports games
• School arts events
• Social media

Yearbook marketing resources

• Article: Tools for Promoting Your Yearbook
• Blog: 5 Social Media Posts to Sell Yearbooks

2. Autoflow portraits

Ready to level up your yearbook achievement? Portraits comprise 40-60% of a yearbook. Between the choice of a Heritage Cover and building portrait pages, you’ll be halfway finished. Take a minute to let that soak in.

If a professional photographer took your school photos, chances are you have a PSPA (Professional School Photographers' Association) file. This is industry standard. With it, you'll be able to go to the portrait tab and follow the prompts. (If you don’t have a PSPA file, you can still use autoflow. See the resource section below for instructions.)

Portrait resources

• Video: Importing Portraits with Portrait Auto Flow
• Article: Uploading Portraits Without a PSPA File

3. Fill your photo folders

Remember when we set up the photo folders, and some were green? That means only the editorial team (you!) can see them and their contents. The yellow public folders are marked public, and your school community can share photos by

Treering’s privacy measures prevent just anyone from uploading to your shared folders. Only your invited school community members with activated yearbook accounts can see and share. 

Parents and editors can add photos from their computer or mobile device as well as third-party connections to your personal Facebook, Instagram, Dropbox, Google Photos, and Google Drive. 

5 Ideas to source yearbook photos

If you build it, will they come? 

1. Send each teacher a link to their class folder; ask them to share it with their room parents
2. Share event-specific (hello, last Friday’s zoo trip) asks via social media
3. Show coaches and club leaders how to add photos via their phones
4. Connect with event organizers so they know you have dedicated space and you need pics
5. Comment, “Will you share this for the yearbook [email/link]?” on Facebook photos you want to include

Crowdsourcing resources

• Article: Email Photos Directly Into A Photo Folder
• Article: Sharing Photo Folders with the School Community

4. Build your spreads (First semester events)

As your photos fill your folders, drag them onto your spreads. There are two ways to quickly complete pages using Treering’s built-in tools: auto page layout and templates. 

Everything is fully editable, so if you need to add or remove a photo, text box, or piece of theme art, permit yourself to do it!

Yearbook design resources

• Article: Changing the Background on a Page (remember to login to view)
• Article: Page Editing Options - Graphics
• Article: Page Editing Options - Layout and Design

Feeling adventurous?

Create your own layouts using Treering’s drag-and-drop design tools. 

Intermediate and advanced  design resources

• Examples: Winners of the 2024 Design Contest
• Blog: What is Modular Yearbook Design?
• Article: Setting Default Text Styles
• Article: Setting Default Photo Styles
• Article: Alignment Tool - Customizable Guideline Grid
• Templates: InDesign

Halfway through building a yearbook in 60 days, you should split tasks between gathering photos and adding them to the book. The cover is finished. Portraits are flowed. First semester events are filling in. Congrats!