If you’re a shutterbug like me, you’re always after the perfect yearbook photo. But perfect shots are relative to the elements and subjects we’re aiming at. If it’s a picturesque landscape in Yosemite National Park, we’ll want Bridalveil falls and all surrounding elements in focus. If it’s a ladybug perched on the petal of a yellow daisy, this time, we’ll want to draw the viewers attention to the insect’s red shape. And, like most yearbook photos, if it’s of a group of students, we’ll want to make sure all of their smiling faces are crisp and clear. When it comes to achieving these goals you’ll need to master depth of field. And you can only do it through use of your camera’s aperture.

What is the aperture?

Simply put, the aperture is the physical opening in the lens that allows light to pass through. The wider the aperture opens, the more light can pass through. Want to know how to take yearbook photos, and for that matter, great ones? Master the aperture.

F-stops

Cameras measure their aperture settings in what are called f-stops, written f/1.4, f/8 and so on. You can typically find the maximum aperture marked on the lens itself. What’s important to remember, is that a camera’s f-stop setting shares an inverse relationship with the the width of the aperture opening. Huh? In a dark room, with low lighting, by setting your camera to f/2.8 or smaller, you’ll be creating a very wide aperture opening, thus letting a lot of light in. A smaller f-stop number equals larger aperture opening. Remember this inverse relationships as I’ll refer to f-stop numbers for the rest of the post.

Large f-stop numbers

There is something else that happens by using different f-stops, and sometimes with dramatic effects. Depth of field. In the image below, the f-stop is set at f/8. Some professionals call this the “sweet spot” because it is the aperture setting that provides the sharpest focus for a lens. Notice how all of the elements of the photograph are in focus?

Small f-Stop numbers

Now, let’s take it to the extreme by setting the camera on a wide open aperture setting (remember this means a small f-stop number). The photo below was taken by a lens with a maximum aperture setting of f/1.4. Notice how the baby’s eye is practically the only thing in focus, and that even her ear begins to “vanish”. This can create moody and dramatic effects with your photographs, especially for portraits or single elements.

Depth of field and the aesthetic quality of the blurred portions of photographs is such an important part of photography, that the Japanese have turned it into an art. They call it boke. Boke (BOH – KAY) focuses on the parts of a photograph that are not in the current plane of focus. We see these areas as blurry or hazy in the final work. The following photograph illustrates the beauty of Boke. Notice how the background almost appears to be painted due to its smooth texture?

3 tips for using aperture in your yearbook photos

Let’s cover a few technical applications of depth of field depending on the subject matter in your yearbook photos.

Portraits

Yearbook portraits are probably one of the most common yearbook photos your school will capture. You’ll want to follow some key rules of composition, being certain that you are filling the frame with faces, but you’ll also want to make sure that the critical element of the photograph is in focus: The face. When taking portraits of one person, you’ll have a lot of flexibility in choosing your aperture setting. Be sure to focus on the subject’s eyes when using a low f-stop number (f/5.6 or lower).

Yearbook setting shots

When taking photographs of the school grounds and building, or of events and activities with large gatherings of people, be sure to use an f-stop setting of f/8 – f/11. This will ensure that the focus of all the elements in the photograph are sharp.

Yearbook group photos

The great documentary photographer, Arthur Fellig, when asked how he was able to capture critical moments of rapidly changing events, simply replied “f/8 and be there.” When taking group photos, you’ll also want to use an f-stop number of f/8 or larger. That way, the faces of all of your subjects will be sharp. This will also allow you to focus on your composition.

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Avoid common yearbook mistakes with these tools and tiny changes to up your design and proofing game in the nth hour. Panicked, you shout, "Do I even have time to make changes?"

You'll make the time to avoid notoriety like this. 💚

1. “Unintended cropping”

Eeek: you created a legendary layout, and then, poof. A classmate vanished. Unintended cropping is a nice way to describe the disappearance of a student caused during printing and binding. So often we focus on proofing and editing yearbook copy, that we neglect our showstopping images. 

How to proof photography

Take precautions with photos on the edge of each page: the gutter between facing pages and the bleed areas can be problematic. Double-check both.

Gutter Space: This is where the yearbook pages meet at the binding. Be mindful of the gutter when placing photos across spreads. Avoid the mistake of placing important elements, such as faces or text, too close to the gutter to ensure they are not "cropped" in the binding process.

Trim and Bleed Areas: If photos extend to the edge of the page, ensure they extend beyond the trim line (where the printer cut your pages) into the bleed area. This prevents white borders from appearing along the edges of the printed page due to slight shifts during trimming. Keep faces on the inside of the trim lines.

2. Poor photo quality

Another photo mistake has to do with our favorite extension of ourselves: our phones. Cell phone photos print beautifully in the yearbook when you follow these caveats:

• Since original images work best, set up shared folders so parents, students, and teachers can share directly. This ensures that the highest quality version of the photo is available for printing.
• Avoid destructive edits and filters; if you’re not using Lightroom, chances are, you’re ruining the photograph’s quality.
• Beware of texting photos, as some apps automatically reduce the file size.

Saying it loud for the people in the back:

• A screenshot is not a hi-res image.
• Your DSLR on auto will never get that volleyball in focus.

I feel better. 

Built-in proofing tools

Treering warns you when your image may not print well while designing.

Your printed proof* is also the best guide. This allows you to identify any potential issues with image quality before officially going to print.

*A printed proof is just that: your yearbook as-is printed IRL so you can mark up mistakes, double-check contrast, and see your in-progress work. The best part: your Treering account includes one free. 

3. The same kids over and over

And over. And over. Sometimes, it seems there are only two students on campus:

1. The tri-sport athlete, who is also ASB president, the lead in the spring musical, a student ambassador, in eighty-five (OK, it just seems like it) AP classes, and works part-time as the PM custodian.
2. The student whose name is on the roster.

Both are valuable members of the campus. The second is a little harder to find.

Creative yearbook coverage ideas for camera-shy students

Include more students (like #2 above) with modules dedicated to:

• Student spotlights and mini-feature stories
• Academics coverage through classroom candids
• Artwork and gallery spreads
• Quote bars
• Pet photos

4. MIA spring sports and events

We see it all the time in yearbook adviser groups: the woe of covering the final quarter of school with a traditional publisher. If your multi-year contract leaves you with no options, try:

• A spring supplement
• Creating photo slideshows and linking them via QR codes

How Do I Include Spring Events in the Yearbook?

With yearbook deadlines in February, a supplement used to be the only way end-of-the-year activities made it in the book. Technology changed that. With digital printing and a three-week turnaround, spring sports, ASB elections, and award ceremonies can be in the book. 

Need even more time? Treering’s ship-to-home option eliminates the summer shuffle and back-to-school distribution.

5. Inconsistent formatting

Someone once told me if a bunch of yearbook advisers were in a room and our proofs fell on the ground, we should be able to rebuild our books just by the the design consistency. It’s a mistake to not have a cohesive look.

New to yearbooking? A templated solution may be the best. A Treering theme built with consistent formatting elements maintains uniformity across pages and sections.

Use the styles panel to establish guidelines for text (size, alignment, formatting) and images (border, effects) to ensure consistency. While you can have all the styles in the world (please don’t), make sure they are intentional. 

When in doubt, use Garamond for body copy (8-point for captions, 6-point for portrait names). If it’s good enough for Harry Potter, it’s good enough for your yearbook.

6. Ignoring the principles of design

Piggybacking on formatting, we’ve all heard the adage, “Learn the rules, then break them.”  The rules exist for a reason. (Did you read that in my teacher voice?) 

Design 101

Designing from scratch? Start from the center and move out.

1. Place your dominant photo. Contrast in photo size helps guide the reader.
2. Build out related content. Captions help identify the subject of the photo and supporting images give the full event story.
3. Add secondary content. Use pull quotes, interview bars, modules, and graphs to diversify your storytelling.
4. Add theme visual elements. Everything should go back to your theme. Everything.

7. Costly yearbook overruns

Sales quotas and surprise boxes of “extra books” add up. The same digital printing that allows for a three-week turnaround also gives you peace of mind when it comes to ordering. Say goodbye to guesstimating in November what you’ll distribute in May. Treering only prints pre-paid orders. This way, every year is a sell-out year. Additionally, there’s no waste and no leftover books. 

Yearbook mistakes occur in design and coverage, affecting the quality and reception of the final product. The simple changes above, including proofing, understanding how design affects the (no pun intended) whole picture, and using back-end tools that help–not hinder our process–you can elevate the overall vibe of your yearbook program.

We asked you to “show us what you got” and you understood the assignment. The diversity of subjects—portrait, divider, baby photo, staff, senior tributes, superlatives, arts, and athletics spreads—coupled with the styles, themes, and narratives left us inspired. 

Thank you.

It sounds cliche to say it was tough to comb through hundreds of submissions, read your stories, and examine everything from how photos were cropped to how they balanced across the spread. But you delivered quite the challenge.

A panel of yearbook and design professionals, PTA parents, and journalists looked through every submission in a blind judging. They evaluated your submissions on:

• Layout design
• Storytelling
• Visual elements and their relevance to content

Grand prize winner: Northern High School, Durham, NC

Remember those prom dress-I’ll-know-when-I-see-it vibes? That was our impression of Northern High’s homecoming spread. It was unanimous. As soon as the panel saw this spread, “This is it.” 

The “Polaris” staff at Northern High earned ten free yearbooks, a $500 Amazon gift card, and a $200 pizza party to enjoy as a staff.

“Our goal is twofold: To show that we are all part of our school community and school culture and to illustrate that there's more to us than meets the eye,” junior Nourriah Scott said.

Their yearbook theme, “All 'N' the Details," is both traditional (check out the classic typography) while adding modern design elements. Their theme goes beyond the visual and uses the narrative to showcase all aspects of an event.

“As the viewer travels through the spread,” Scott said, “they learn there's more to it: the court, the cheerleaders, the band, the crowd. Homecoming is just a single event in the course of an entire school year, and look how many people and parts of our school are involved in making it magical.”

Why we loved this design

The details emerge once you get beyond the wow factor from the colors. Homecoming is written in a font similar to a letterman’s jacket and, as the main entry point to the spread, is behind the football team. This is a student-first design.

Additionally, the use of COB (cut-out background) photos enhances the design. The yearbook team positioned the sharp edge in the gutter and used a gradient to fade out the other.

Design hierarchy also played a key role. The story crosses both pages, bolded ledes give the reader even more entry points, and candid photos highlight all the participant groups. They indeed are “All ‘N.”

Bonus: As a Title I school, the “Polaris” staff does not have access to Adobe or other paid design tools. They created their winning spread using the Treering yearbook builder and free, web-based photo editing tools.

Runners up

For hours, we had a solid 26 spreads on display and our panel highlighted the merits of each. When we returned to the original judging criteria, five emerged. In alphabetical order by school name, the following schools each earned three free yearbooks and a $50 Amazon gift card.

Finalist: East Stroudsburg High School North, Dingmans Ferry, PA

While this isn't the first time we've seen a streaming media look, it is one of the best iterations. The team at ESHSN used the cheer individual photos to create a movie poster on the right and recapped the season as the program description. 

Across the top are the TWOLF values “intended to promote the application of knowledge, develop healthy identities and decision-making skills, achieve goals, manage emotions, show empathy, and establish healthy relationships,” Adviser Keisha Agard-Thomassine said.

Why we loved this design

One word: color. The school color is front and center in a spread centered around the spirit-makers. Timberwolf blue is used on the yearbook logo and as a button. The analogous purple makes it pop further.

“We beam with pride over here,” Agard-Thomassine said.

The subtle detail of the group photo in the background adds another layer of complexity to a bold and balanced spread.

Finalist: North Star Academy, Redwood City, CA

Without seeing the entire book, you know there is a strong connection to theme: the aqua and goldenrod ovals and bold typeface are evidence of a solid style guide. 

Adviser Carol Landers has a class of 30 students in grades 4-8 who help work on the book. She reserved this tribute to promoting students for herself.

Why we loved this design

Each eighth grader had their moment to shine with both a personality photo and a baby photo. Landers said parents contributed “photos of their students holding an object or pet or doing an activity that is important to [them].”

This highlights each student individually while using the promotion year 25 as the thread that connects them. Brilliant.

Landers employed a Google Form to solicit submissions from parents, and she’s planning ahead: “I just learned about Treering’s ‘secondary photo’ feature, so I look forward to trying that out next year.”

Finalist: Seabury Hall, Makawao, HI

“This spread is not just a collection of memories but a tribute to the dedication and creativity of Seabury Hall’s performing arts program,” designer Ethan Berry said, “preserving moments that will inspire future generations.”

Adviser Dakota Grossman is proud of Berry, a sophomore, who worked on this page solo. She said she helped in the brainstorming phase, and this is just one of his designs for Seabury Hall’s scrapbook-themed yearbook.

Why we loved this design

Grossman said, “[Berry] truly paid attention to every detail—there's meaning behind every photo, graphic, and sentence on that page.”

That intentionality appears in the second, third, and fourth looks: beyond the colors, layers, and texture are student voices, photos of the cast in action, and a passionate narrative from the program director. 

Visually, it is stunning. The narrative is compelling. 

We wholeheartedly echo Grossman’s pride in Berry. 

Finalist: Vanguard Beethoven Secondary, Pharr, TX

Bright, nostalgic, and playful, this spread is a showstopper. Baby photos capture the earliest moments of every senior’s journey, making this spread a heartfelt tribute.

Why we loved this design

Aguilar’s vision is to blend a traditional yearbook with a multimedia presentation for the 58 seniors on their growing campus. 

“The plan was to scatter all senior baby pictures,” Aguilar said. “I took it to the next level and created a media slideshow and have a QR [code] for everyone to view.”

It’s an elevated take on a yearbook classic. And we’re here for it.

Finalist: Washington Montessori Public Charter School, Washington, NC

Senior Cadence Mallette’s creation could not go in any yearbook. This is uniquely WMPCS. She organized the yearbook team to capture student art, photos of the school and students interacting with their environment, student quotes, and a campus map. If that were a to-do list, it would look overwhelming.

Mallard made it work.

Why we loved this design

We loved the mixed-media approach to this spread. Students in grades kindergarten through 11 submitted animals that share their habitat with WMPCS. Seniors drew the school mascot, a bald eagle. The winners made it on the spread.

Adviser Meredith Loughlin said this approach “united our yearbook group members while connecting them with our local ecosystem.”

This focus on unity also made it a winner. Sometimes, K-12 communities create separate upper and lower school content. Mallette’s design gives us a picture of whole-school approach.

Honorable mentions

Because that’s not enough yearbook design inspiration, we want to call out these brilliant designs from elementary, middle, high, charter, and home schools.

Academy Days Co-op, Alliance Ouchi-O'Donovan 6-12 Complex, Alliance Renee and Meyer Luskin, Academy High School, Alma d'arte Charter High School, American Community School, Ancheta Academy, Assumption Catholic School, Atlanta Speech School - Stepping Stones, Atsa' Biya' A'ZH Community School, Auburn Hills Christian School, Avalon Middle School, Azle Christian School, Brush Middle School, Camas Connect Academy, Carencro High, CHESS Christian School, Chesterton Elementary School, City Garden School, Classical Conversations Folsom, Coconut Creek Elementary School, Cranberry Area High School, Cunha Intermediate School, Davis Intermediate School, Delhi High School, East Moline Early Learning Center, El Sobrante Christian School, El Tejon Middle School, Foothills Community Christian School, Fort Fairfield High School, Frank Bergman Elementary, Franklin Elementary School, Frederick Douglass High School, Frost ISD, Gate City Elementary, GEMS World Academy, Ghidotti Early College High School, Glencliff High School, Global Impact Academy, Global Impact Academy STEM High School, Heritage Christian School, Hilger Higher Learning, Hinsdale Elementary School, HomeWorks, HOPE Christian Academy, Indian Prairie Elementary School, John Glenn High School, Joyful Journey, Kennedy Middle School, Lakeside Christian School, Lakeside Elementary, Liberty Christian School, Maple Manor, Marfa, Marsh Grammar School, Martin J. Gottlieb Day School, Mary Morgan Elementary School, Maywood Center for Enriched Studies, Meiklejohn Elementary, Midland Elementary, Miraglia's Globetrotters, Mt. Everett Regional, NJWT New Jerusalem Worship Temple, North Bergen High School, O'Farrell Charter School, Options For Youth, Oxford Hills Comprehensive High School, Pinewood Intermediate, Pioneer Junior High, PRCES, Prune Hill Elementary, Quail Run Elementary, Rincon, University Marching Band, RISE HS, Rocky Mountain Classical Academy, Rocky Mountain Deaf School, Roseville Pathways, Ruth Batson Academy, Sacred Hearts School, Shatekon Elementary School, Shirley Hills Primary School, Smith Community Christian Co-Op, Soldier Hollow Charter School, Soldotna High School, South Orangetown Middle School, St. Jude Catholic School, Stratford Schools Fremont Boulevard, Stuart Paddock, Students On Academic Rise (S.O.A.R. High School), Swansea High Freshman Academy, Tandem Friends School, Tenor High School, Tenor High School | Cathedral Square Campus, TGU Granville, The Learning Connection (TLC), The Nova Center, Thomas J. McMahon Elementary School, Thomas Russell Middle School, Tri-County Homeschoolers, Victor H. Hexter Elementary, Vista del Mar, Wallace Elementary, Washington Middle School, Westlake Elementary, Westmont Jr. High School, Westside Global Awareness Magnet, Willett Elementary School

Treering Yearbook Heroes is a monthly feature focusing on yearbook adviser (and in this case, student editor) tips and tricks.

This year we at Treering called on all our schools’ parents, teachers, and students to nominate yearbook heroes in a first-ever peoples’ contest: #YearbookHero. The yearbook callout contest was prompted by our empathy and true appreciation for our yearbook editors.

Klamath Union High School senior Bailyn Amos won first place in the high school division; her team nominated her because she led them in problem-solving how to produce a yearbook in the 2020-2021 school year. From collecting photos from students to gaining valuable skills that will stick with her for years to come, Bailyn shares her experience leading her staff in creating a beautiful yearbook Klamath Union High School students will treasure for years to come. 

What does it mean to you to be Klamath Union High School’s  Yearbook Hero?

Being a Yearbook Hero means that I have the ability to give back to my school and express how the school year was and all the good times we had. 

How did you go about getting the photo submission for the yearbook? How did you motivate your peers to get involved, especially those that weren’t involved in the media design class?

I motivated my peers by making every minute spent working a fun experience. We turned work into a mini party and played lots of music and watched lots of movies! With some of my friends who weren't in media design classes, I spent a lot of time on calls with them working at home. Treering made it really easy to work on the yearbook anywhere and at any time.

What advice would you give to students for gathering photos from parents? In your opinion, what are some tips for talking to parents about yearbook needs as it could be viewed as intimidating for some students? 

The school sent out a lot of notices and emails to not only students, but the parents as well informing them on deadlines and such. Treering was a great tool to help gather as many quality photos for the yearbook as possible. We also leveraged social media to ensure we had plenty to choose from!

What kind of leadership skills do you feel you implemented during the past year when leading yearbook creation? 

Starting off, I felt like I didn't have much leadership skills other than being loud. But by the end, I picked up so many different skills. I learned how to better communicate what needs to be done and how it can be done. I also feel more comfortable being in a leadership position and am so much more confident in my work, which is something I struggled with in the past.

How has being involved with the yearbook inspired your career choices? 

Being involved with the yearbook inspired me to pursue a career in teaching because it showed me how much I enjoyed teaching how everything worked and how to build up skills. Overall it was a lot of fun and something I can see myself doing in the future.

Have you ever wondered about yearbook photography laws and whether you can take pictures somewhere? Fun fact: photographing the Eiffel Tower is legal during the daytime, but things get more complicated at night. Learn what is okay and what's not in our list of photographers' rights.

Everyone has a camera in their pocket these days, don't they?  It’s good to know that we can capture the moments that mean the most to us. But few of us think about or even know our rights or limitations in being able to do so.

I didn’t either until a store manager approached me one day. I was attempting to take a picture of my daughter and her friend in front of a display in the middle of the mall. The manager nicely explained that their store carries a stringent "no photography" rule and I would not be allowed to post my photo anywhere online.

I immediately complied with the manager for a few reasons. First, I didn’t consider it to be a big deal. It was just a posed photo - and I had taken a dozen more that day - so there was no importance to that particular shot. Also, I didn’t want to make more of a scene in front of the kids than had already occurred. And lastly, I needed to familiarize myself with yearbook photography laws and my rights as an amateur photographer.

To prevent finding yourself in a similar situation, read up on your rights to take and publish photographs. You can use this information to determine what is acceptable in your school's yearbook.

The laws

Not all "no photography" signs are clear, so always be on the lookout.

The general rule is that if you’re in a public place and can see it, you can shoot it. So, if you’re at the park or beach, whatever you see is open for photographing. Taking pictures on government property is mostly considered okay but prohibited on military bases and inside government buildings. (So, photos at the Washington Monument are fine, but taking pics inside your local courthouse isn’t.)

The line blurs a bit regarding what is called expected privacy. You’re not allowed to take pictures on public property if there is an expectation of privacy. For example, public restrooms are off-limits from photography. Similarly, taking photographs inside someone’s windows while standing on the sidewalk on public property is unacceptable.

When you’re on private property, the rules are more defined. The property owner can dictate what you are and aren’t able to photograph. You can be cited for trespassing if you do not adhere to these rules.

You can take pictures of strangers in public places without their consent. However, you cannot sell them without their knowledge or permission. For example, you can’t snap a picture of a stranger walking past you on the street and then sell it for profit as an advertisement to Coca-Cola. But, when you take a picture of someone at the science fair, publishing it in your yearbook is okay.

Err on the side of etiquette

Many public places like zoos and museums have photography rules posted directly on their website. But if you’re out on a school trip and can't find information about the photography regulations, ask someone who works there. Some locations allow and even encourage photography. Others allow photography as long as you don't use flash. Still others prohibit all photography, whether you intend to publish it or not. In the case of banned photography, management can ask you to leave the premises or, in extreme cases, have the authorities called. Again, save yourself the hassle and ask an employee.

When photographing other people, especially children, even though it’s legal to take their pictures in public, it’s still better –and more polite– to ask first.

At the beginning of the school year, students should receive a photography waiver for their parents to complete and return. This form allows families to decide whether their child’s photo can be taken and placed in school publications such as the yearbook. Make a list and keep it with you to avoid cross-referencing later.

The ACLU also recommends carrying this printable pocket guide of photographer’s rights with you in case someone approaches you despite being within your legal rights. Had I had such a document when that store manager spoke with me, I could have politely explained that malls are open to the public and I was within my rights.

Hassle-free yearbook publishing

Educating yourself on what is and isn’t acceptable in the world of yearbook photography laws can save you a lot of headaches when creating your yearbook. You’re already using Treering to make designing and publishing your yearbook easier, so following these simple rules will ensure you spend time on the fun aspects of yearbook creation rather than time-consuming hassles.

Are you still wondering what's up with the Eiffel Tower? The twinkle lights that come on at night are considered their own art installation and are still under copyright. Want the full coq au vin? Click ici.

Please note: this is not a legally binding guide. Photographers should always check the rules and regulations of all establishments and with parents before taking pictures.

Camaraderie. Team work. Unity. Stress relief. Fun. These are just some benefits of adding games to your yearbook class. Balancing academics, extracurricular activities, and personal commitments can be demanding for students and advisers. Obvious statement: the yearbook production process adds a layer of responsibility. Playing games with your yearbook team early in the school year can be a way to break down walls. At the end of the year, playing games is a way to reconnect, rejuvenate, and review (because, if your district requires it, games can be a summative assessment.) Our curriculum team put together three games.

1. Off-limits, yearbook-style

This is the game of forbidden words. In teams, students try to get their teammates to guess the word on the card without saying the word itself or any of the off-limits words listed on the card. We created a mini-deck of 12 cards as a quick (and potentially loud) warm-up.

Rules

1. Divide the group into two teams.
2. Each team will alternate as the guessing and enforcing teams.
3. In each round, one person from the guessing team will serve as the clue-giver. The clue-giver draws a card from the deck and tries to get their teammates to guess the word written on the top of the card. The clue-giver is not allowed to say the word itself or any of the “off-limits” words listed on the card.
4. One member of the enforcing team will keep an eye on the “off-limits” words. If the clue-giver accidentally says an off-limits word (this includes variants) or phrase, the word is forfeited with no points awarded.
5. Set a timer for each turn, typically 30-60 seconds, depending on age.
6. When the guessing team correctly guesses a word, they earn a point.
7. The game continues until all cards have been used. The team with the most points at the end wins the game.

Variations for play

• Project a card on the screen, and have the guesser stand in front while classmates deliver clues.
• Send a card via Team, Slack, Band, etc. and have team members comment with clues.
• Share a card on social and see if your followers know yearbook terminology.

2. Sketch charades

Drawing and guessing go hand-in-hand in this guessing game. It challenges players' drawing skills and ability to interpret visual cues.

Rules

1. Divide players into two teams. Each team selects a player to be the “artist” for their turn.
2. At the start of each round, the artists draw one card.
3. Without using any letters, numbers, gestures, or verbal clues, the artists sketch an image representing the word or phrase on the card. Both teams are guessing the same word.
4. Set a timer for each round, typically 45-60 seconds, depending on age.
5. If a team guesses the word correctly before time runs out, they earn a point.
6. Rotate artists each round.
7. The game continues until all cards have been used or until a predetermined point goal is reached. The team with the most points at the end wins the game.

3. Category countdown

Based on a classic party game, Category Countdown facilitates players to try to come up with unique words or phrases that fit specific categories in a hurry. Creative thinkers come up with some answers that push the limits–that’s why this is a crowd favorite.

Get 50 Prompts here.

Rules

1. Display a category related to yearbooks.
2. Set a timer for one minute, and have students take turns writing down items that fit within the category.
3. When time is up, have a student read off their list. If no other student has the word, it’s one point.
4. The student with the most unique answers after five rounds wins.

Variations for play

• In larger yearbook classes or clubs, break students into teams. One team can negate the others with duplicate words.
• Have students create a yearbook alphabet by brainstorming one answer per letter, A-Z.
• Use a random letter generator to limit responses to one letter.

Bonus: yearbook escape room

We created this yearbook freebie, which includes four puzzles that “unlock” the final clue. Yearbook advisers, use this print-and-go lesson for vocabulary review. 

When you use these games for moments of shared fun, be sure to tag us on Facebook, Instagram, or TikTok when you share the videos.

Treering Yearbook Heroes is a monthly feature focusing on yearbook tips and tricks.

When Mike Meloney showed up to enroll his eldest son in kindergarten, the principal gave him a hero’s welcome because he was the school's yearbook coordinator. Except Meloney didn’t know he had the job.

How did you get "voluntold" to be the yearbook chair?

My sister works for Treering, and she was helping schools in San Diego make the switch from other publishers. When she called McKinley, Kristie not only sold them on Treering but also on me. She said it would be a great way to connect with the community and engage.

I told her I didn’t have time.

Four years later, you’re still doing the book. How did you help build a yearbook culture at McKinley?

I learned to get organized early. Even without photos, you can still do a ton of work on day one of school to make the rest of the year easier: label every page on the ladder and then make a shared Google folder for each page. Get those shared folders to every teacher, event coordinator, and committee involved. Send reminders once a month to share pics.

It's really been profound to go and take the photos, lay out the book, and help with the sales. When I show up, students say, "Hey, it's the yearbook guy." 

Then, at the end of the year, when you give them out, and everyone's just googly-eyed about the year, they have this warm book in their hands. They sign it. It's just so special. And the memories that we make are—I hope—lifelong.

I have about five books left in me. My youngest is now in kindergarten.

What kinds of things do you do at the signing party?

It's all about reflection. One year, we had ice cream—as long as sugar's involved, kids are more engaged. 

It's just a special time to be together, really reflect on the year, laugh, and share stories.

Custom pages are a big deal at our school. One person puts in 100, but many folks just do the two pages for free. The more I share about it, the more people get engaged. 

At first, there's always the worry about the pages appearing in everyone's book. I tell them, “No, this is just your book that gets those pages.”

Once folks learn how easy it is to make them, they just go to town.

What do your kids think about being the ”yearbook guy?”

I have a unique connection with them and with the community. My kids are fully supportive. They're very critical at the same time. They'll come over and see the book-in-progress and say things like, “That doesn't go there” or  “I don't like it.” And if I ever have a question about something, they just answer it. 

So, in some sense, they're part of the committee.

What is something special you’re doing this year?

It’s the centennial year. The school opened in February 1925, and now, 100 years later, we're going from the Cougars to the original mascot, the Magpies. We also have an aerial drone shot of the kids lined up in the number 100.

The kids got together to research and interview some folks who were around in the school 60 years ago. They found these folks still living in the community, found old pictures, and made an exhibit. 

Next month, there will be a centennial-themed scavenger hunt and, later, a variety show called “A Hundred Years of Stars.”

It’s a special year.

Any final thoughts?

You don’t need to carve out huge amounts of time to focus on making the yearbook, especially in the spring when there is a lot of content and you just have to layout pages. Do one to five pics while your kids are lackadaisical about getting their shoes on. Every moment in the Treering app is a chance to crop, zoom, and make it nice.

When it comes to marketing your yearbook, it’s probably enough to tell some students and parents in your school that the book’s on sale. For everyone else, though, you need to work a little (and, sometimes, a lot) harder. It’s almost like you need to get in their heads. Luckily for you, we’ve got four yearbook marketing ideas that are backed by proven psychology principles. And you don’t even need a degree in that field to use ‘em. These tactics will make marketing your yearbook twice as easy (and you’ll sound four times more impressive talking about why you used them*).

Yearbook marketing ideas backed by psychology #1: ask for help.

• Psychology Principle At Play: The Ben Franklin Effect
• Fancy Definition: “You grow to like people for whom you do nice things."

Sure, you might be thinking, this principle makes sense. Of course we help people we like. If that's you right now, go back and read that definition again.

The Ben Franklin Effect actually says that you grow to like people because you do them a favor (not the more commonly thought of reverse). Weird, right?

Here’s the thing, though: it’s been proven by psychologists. If you want to put this principle to use in your yearbook marketing, try this idea:

Instead of asking someone to buy the yearbook, ask them to do something that will help you produce it. It doesn’t have to be a lot of help. It could be something small, like contributing a couple of photos from a field trip or asking an event participant for a quote to use in your coverage. Or it could be large, like coordinating an effort to get everyone from a specific grade to fill out a survey.

The point isn’t so much the help you’re getting (though that’s a wonderful benefit) as it is the relationship you’re building. Do it enough times with enough people and you’ll be creating connections with a growing list of people who like you, your team, and the yearbook more than they did before (hard to believe that’s possible, we know). And that connection is the key. It’ll make your helpers more likely to buy a book.

Yearbook marketing ideas backed by psychology #2: advertise how many students have bought the yearbook.

• Psychology Principle At Play: Informational Social Influence
• Fancy Definition: “You look to the behaviors of others who are also in the same or similar situation to see how they behave.”

It’s been said before that humans are pack animals. And the truth of that is apparent in a lot of different ways:

Ever watch a movie just because you saw a number of your friends post about it on Facebook? Or check out a restaurant because you noticed it was always busy? It’s a phenomenon called informal social influence, or social proof. There are a bunch of different types, but the one we can all probably relate to best is “wisdom of the crowd.”

If you want to visualize it, it’s basically the sign outside of every McDonald’s that reads, “Over X Billion Served” in action.“Wisdom of the crowd” practically forces you to tell yourself, “That many people can’t be wrong.” If you tell yourself that that many people can’t be wrong, then you’re already well on your way to recognizing the action as a good choice. And, when it comes to making a purchase, you just cleared a major hurdle. All thanks to social proof.

For your yearbook marketing, you can use social proof in a few different ways. The easiest, though, is to start adding your sales numbers to posters and flyers after you’ve sold an impressive number of books. That many people can’t be wrong to buy a yearbook, can they? (Of course not.)

Yearbook marketing ideas backed by psychology #3: keep the advertisements coming.

• Psychology Principle At Play: Mere Exposure Effect
• Fancy Definition: “The more often something is presented to people, the more they tend to like it

We can probably all agree that we like familiarity. It’s safe, it’s comfortable, it’s easier for the brain to process. The funny thing, though, is how much we seem to not like how we get to familiarity, especially when it comes to advertising (think of all the billboards and commercials you’ve seen like a million times).

Since the 1960s, four different groups of psychologists have put the process of repeated, frequent exposure to the text to see if a psychological principle called the “mere exposure effect” would hold up.And you know what? It did. Every time.

It doesn’t take a psychologist to figure out what that means for your yearbook marketing: Keep it up with the announcements, flyers, newsletter mentions, posters, and whatever other advertising tactics you have up your sleeve. To flip an idiom on its head, familiarity breeds fondness.

Yearbook marketing ideas backed by psychology #4: invite everyone to your yearbook signing party.

• Psychology Principle At Play: Fear of Missing Out
• Fancy Definition: “Pervasive apprehension that others might be having rewarding experiences from which one is absent.”

You’re familiar with the term “Keeping up with the Joneses,” right?

Fear of missing out, or FOMO for short, is basically that. It’s just a new term for an old social anxiety. At the core, FOMO is the nerves you feel when you think everyone else is “in” on something cool—and that you’re not.

Here’s how you market your yearbook using that psychological principle:

Invite everyone in your school to your yearbook signing party. Under the FOMO principle, the fear of missing out on owning a book isn’t nearly as powerful as the fear of missing out on being part of a community where members get to have fun, sign each other’s yearbooks, and recall nearly forgotten stories from earlier in the year.

It’s not just the yearbook you’re selling, it’s also the memories of laughing with friends and sharing a collective experience with a group of people.

Of course, this marketing idea only works if you’ve got extra books to sell. When it comes right down to it, you sometimes need to get in the head of your customer. You can make that happen, no problem at all, if you understand a few bits of psychology and apply them to marketing tactics.

That’s why, if you use these yearbook marketing ideas, everything will get twice as easy. (By the way: If you’re looking for even more, awesome yearbook marketing ideas backed by psychology principles, check out
this amazing post from Buffer, which served as inspiration for this piece.) *Impressiveness not guaranteed.

The history of the yearbook begins

‍We all know it’s a steadfast tradition in American schools, but what exactly is the history of the yearbook?  According to a story by NPR, a Boston photographer named George Warren leveraged an advancement in photographic technology called the glass negative process to easily create many prints from one photograph.  Warren encouraged his student subjects to purchase multiple portraits, share them with each other and then turn those collections of portraits into professionally bound books.  The “Warren Yearbook” was born.  The National Museum of History in Washington D.C. has the 1860 Rutgers College Yearbook on display, an example of a Warren Yearbook.

1900s and the printing press

The next big shift in the history of the yearbook came in the early 1900s with the invention and adoption of the printing press.  Those books that were previously hand bound, one of a kind albums, could be mass produced with the creation of printing plates.  Costs dropped, making the yearbook more accessible to schools and students from all walks of life.  The stage was set for the growth of the traditional school yearbook

The computer age

Between 1985 and 2008 an explosion of technology brought on massive changes in the yearbook’s history, like desktop publishing, digital printing, social media and the widespread adoption of digital photography.  The computer age disrupted almost every industry in the world including incremental improvements to the yearbook.  Desktop software made it easier for schools to layout yearbook designs and digital photography provided a larger variety of shots from throughout the year.

The social yearbook

In 2009, with the mass adoption of social media and its prevalence as a part of the American culture, the yearbook made its first major shift in over 100 years.  Digital cameras and innovations in online software make it easy for students and parents to create their own memories and add them to their uniquely printed version of the yearbook.

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It’s second semester, and we’re exhausted. Book fairs, grading, packing lunches, classroom celebrations, and family obligations are fantastic. We love them. They also wear us out. Layer the laudable task of gathering storytelling photos and husting the greatest yearbook your campus has yet to see, and it could be too much. If you're a team of one or two (or forty-two), yearbook adviser burnout is an especially strong possibility.

Treering staff member and yearbook mom Tevis D. said, “It’s okay to be not okay.” We just hope you don’t remain that way.

Remember your why

It’s a privilege to be entrusted with this task! It’s the opportunity to capture meaningful moments. The impact this year’s book will have cannot be measured now. It's not just about the visual elements, but also about the sounds of laughter captured in photos, the feel of the pages as you flip through them, the scent of freshly printed paper, and the breath of satisfaction as you see the finished product.

1. Express appreciation

Recognize and appreciate the efforts of your volunteers and the people on campus who champion your yearbook program. We know gratitude changes attitudes. It’s a great way to rejuvenate.

2. Recognize yearbook milestones

Celebrate throughout the yearbook production process to boost morale and maintain momentum. Upload your roster and toast yourself with a latte. Create a ladder with the team, then go out for pizza. Other steps to consider:

• Every x spreads marked complete
• Selling 25-50-100 yearbooks
• Having all the sports team photos complete by a certain date 

Sometimes, a celebration can be as simple as a hat day or a classroom dance party. (Even high schoolers like a throwback GoNoodle video.)

3. Practice mindfulness

Incorporate mindfulness exercises into your routine to reduce stress, increase focus, and maintain a sense of perspective and balance. Schedule regular breaks during yearbook production to rest, recharge, and prevent burnout.

Ask for help… and get It!

If you’re creating the yearbook solo (or just feel like it), help is available.

4. Use your publisher

Treering Customer Success Manager Liz T. tells advisers, “If it is stressing you out—and yearbook related—contact me.”

Never yearbook alone

Use Treering’s collaboration tools to get photos from other parents, students, and staff members and distribute the “lift.” You can assign spreads to collaborators.

If you’re not a Treering editor, what are you waiting for? call your publisher and tell them you are at a standstill. They should have resources and training to help you move forward and create a workflow to simplify your process.

Newer to the yearbook game, you may not yet know what you don’t know, so it helps to follow a plan. Here are two popular ways to tackle a yearbook project:

• Yearbook in 60 Days
• Yearbook Class: What to Teach the First Six Weeks

5. Create a support network

Reach out to fellow advisers in your district, journalism mentors, or your publisher for guidance, advice, and support. Bring in experts as guest speakers to do some teaching for you: utilize your area journalists, alumni yearbook students, or even the Team Treering. 

‍Strengthen your workflow

You can release stress from your mind by systematically addressing and resolving challenges in your yearbook project. It's about taking a methodical approach to problem-solving, allowing yourself to let go of stress, and approaching each task with renewed focus and energy. Remember: you don’t have to do it all at once!

6. Chunk your work

Breaking it down is more than a call to action on the dance floor: it’s a project management technique. 

Here are some tips from the Treering staff:

Yearbook Specialist Karen B. said, “I like to stay on top of my pics and layouts: right after the event, I create the spread. This way, I'm never buried in spreads from October when it's January. And on slow event months, I catch up on other spreads.”

Yearbook Specialist Ali J. gives herself a cushion with her public deadline (yearbook purchases and custom pages). “As an elementary school advisor, I always set the deadline earlier than needed for parents to submit, then added a few days for the procrastinators (mostly for me),” she said. 

‍The lone yearbooker

Identify and prioritize the most important tasks, focusing on those that contribute most significantly to the yearbook's quality. Typically, this encompasses your ladder, school portraits, and candid photos. 

Some easy ways to simplify your workflow from Yearbook Specialist Kate H. include:

• Re-using layouts from previous years and changing out the headlines and captions
• Copy portrait settings from one class to the next
• Create photo and text styles
• Use pre-made page designs or templates

“One of the hardest things for editors to do is get content. Without it, you don’t have a book,” said Customer Success Manager Jason S. He helps advisers set up a system to collect photos from homeroom teachers.

Remember, saying no to additional responsibilities or requests that may overwhelm you is OK. 

Managing a class or club

After you break down the yearbook project into smaller tasks, distribute them to your team. This way, there are no surprises on who is expected to cover what.

General tasks to delegate include:

• Photo management: uploading, crowdsourcing, tagging, selection
• Layout selection: templates, style guide
• Interviews: questions, scheduling
• Sections: people, athletics, student life, reference
• Copy editing and proofreading

7. Set clear expectations

We all need to clearly communicate roles, responsibilities, and expectations to volunteers, staff, and students from the beginning. The same goes for ourselves. 

Think about the tasks you'll need to oversee, such as organizing photo assignments, designing layouts, and marketing the yearbook. (And remember, using Treering means we handle payment processing, yearbook sorting, and order tracking. Phew!) 

8. Receive (and share) ongoing training

Find training sessions and shareable resources for inspiration or to fill in knowledge gaps. It may seem counterintuitive to add something when you’re feeling overwhelmed. Sometimes, an outside force (hello, inertia) is the change we need to pivot in a more positive direction. Our go-tos include:

• Free yearbook webinars
• Pinterest
• Yearbook design resources

If you are part of a class, club, or committee, use these opportunities to up your skillset as team building. Oreos also help.

‍9. Use automations

Embrace the ways tech can help increase efficiency. Treering’s software helps you create polished layout effortlessly by

• Auto-flowing portraits from any photographer
• Laying out your photos in a professionally design yearbook spread 

We tossed the orange wax pencils and scaleograph for a reason! 

‍10. Addition by subtraction

Sometimes, to move forward, we have to take a page from the Oregon Trail playbook: jettison what’s holding you back and keep moving forward. 

These strategies can help you navigate the challenges of yearbook advising while staying motivated, resilient, and passionate about your role as a memory-maker and historical record preserver. Say no to adviser burnout and yes to another great year(book)!

Yearbook divider pages are just that: they divide the book topically. Generally showstoppers, these spreads share similar layouts as they introduce the content within while reinforcing the yearbook theme. While they aren’t the pages over which students argue for editing rights, they hold deep editorial power. Divider pages enforce the book’s identity while giving each section a voice.

Use dividers to develop your theme

Yearbook theme development starts on the cover and flows through the book visually and verbally. It wows on designated theme pages. These pages include:

• Opening and closing
• Table of contents
• Divider pages

Independent of the book, these theme pages form a cohesive “brand” package for your year. They repeat and reflect cover elements. They have the same voice. They develop the story of the year through copy and visuals. Each divider reflects the theme and shows how it impacts that section.

Do epic dividers mean you no longer have to include theme elements throughout the book? Think again. They’re just one more way to level up your design.

An example from Magnolia Middle School

From the start, the book is gold and black, with pops of the school color, red. The simple title page has the theme "Stay Gold" and the school information. The iconic 50-year-old Magnolia Grove walkway is the only original part of the school remaining after a major renovation. The yearbook team re-visits the grove for the closing page.

Here are the divider pages. Notice how they created a unified narrative:

• Magnolia repeats key elements: script font, circular callout for pull quotes, and gold dots.
• The new building is the visual feature and showcases how students impact each area.
• Wordplay: “The Golden Age of the Bulldogs,” “The Gold Standard,” “Shining Example,” “Shine On,” and “Thanks a Bullion” all tie back to the book’s theme, “Stay Gold.” (Fun fact: the book is built using Treering’s free yearbook theme with the same name.)

Essential yearbook sections

Like a table of contents, divider pages help readers navigate the yearbook. They help reset and refocus readers. 

Most yearbooks include designated sections for:

• People (portraits)
• Academics
• Student life
• Organizations and clubs
• Athletics
• Reference (index, ads, and teams)

You may further divide with lower/upper school, fall/winter/spring sports, or even subject dividers for larger campuses. 

Creating divider pages

Consistency is key when designing divider pages, OK any yearbook spread. While each divider should highlight a unique section, they should all share common design elements to maintain a cohesive look. These elements can include using the same fonts, color palette, and layout style across all dividers. Repeating theme elements, such as graphics or photo styles, help reinforce the yearbook's identity while keeping readers oriented. 

Dear Mama, you're not alone. Many of us look at the creations in our children’s portfolio and think, “Now what?” The fridge is covered. The more ambitious among us swap out art in frames, while others load up bin after bin (or just chuck it in the bin). We have an art display idea to help you preserve your child's memories.

How to photograph your child’s art

The number one rule in photography applies here: get your lighting right! Eliminate shadows and flares by having multiple points of lighting. Natural lighting by a window is best.

Second, you’re going to want to make sure your camera angle is congruent to your art. (See, that high school geometry class has real world application!) This gets rid of distortion. You can make slight adjustments using your camera app.

Personalized pages

Now that your child’s art is digitized, do something with it!

Since every Treering yearbook comes with two, free personalized pages that print only in your yearbook, you can create a mini-gallery to display paintings, sculptures, and sketches without giving away more real estate in your home. (You can also add more pages for homework, family vacations, and events.)

Fast forward to high school graduation: all your yearbooks are lined up and you can show off your child's progression in penmanship, Scouting, or science fair.

Instead of suffering from mom guilt, you can display your child's year in art forever.