Treering Blog

Avoid the pitfall of waiting until the yearbook is complete to begin selling. Keep reading for reasons you should begin marketing the yearbook now.

Financial incentives to sell yearbooks early

Back-to-school time is when everyone is excited about the new year. Parents know there are a lot of expenses for clothes, school supplies, and yearbooks.

• Early bird discounts: Better than a worm, Treering families save 10% on the cost of their yearbooks from August to October. Schools that purchase in bulk also enjoy the extra savings.
• Start accumulating your fundraiser: Schools using the yearbook as a fundraiser will have extra time to meet their monetary goal.
• Earn four free yearbooks: Treering customers who sell five books by September 15, earn a free yearbook. They earn a second if they sell 25 books by December 15, and two more if they sell 50 books by January 31.

Build hype

Create excitement about the yearbook on day one. When families see the yearbook team out and about, it tells them two things:

1. I need to buy a yearbook.
2. The yearbook team is committed to covering the whole year.

Early sales encourage students to participate in yearbook-related activities. It also offers the yearbook team extra time for teasers and keeps them accountable for progress. That said, take advantage of this added engagement for crowdsourcing opportunities. If students know they are in the yearbook, they will buy the yearbook.

Help parents

Let's face it, we need reminders too.

• Customization: Families can purchase their yearbook early and have until the purchase deadline to work on and finish their custom pages.
• Reduce stress: Let's face it, Maycember is real. And who doesn't love adding a fat checkmark to the to-do list?

How do you begin early yearbook sales?

Begin sales—like all things yearbook—with a plan. An easy win is to include a yearbook flyer in the registration packet that goes home with every child. Level up your approach with a school calendar and your team and create a yearbook presence at:

• Back-to-school events
• Parent group meetings
• A staff meeting (or three)
• Picture day
• Homecoming
• Fall festival

Sell early, sell often. Treering's order processing and tracking make for one less paper trail for advisers to chase. You won't regret the momentum.

Brandon Sumner, President of Sumner Photography, wrote this month's "Picture Perfect Partnership" article. Sumner Photography is a California-based school photography company dedicated to capturing and preserving memories for educational communities. Through partnerships with platforms like Treering, Sumner Photography supports schools in creating exceptional yearbooks that serve as historical records and creative expressions of their unique identities.

In the world of school photography, few moments feel as good as seeing your partner schools get recognized on a national level. Recently, three schools that Sumner Photography works with, Coronado Middle School, Reilly Elementary, and Ladera Ranch Elementary, became finalists in a nationwide yearbook cover contest. This achievement shows not only their creative vision but also what happens when photographers and yearbook teams work well together.

How the partnership started

When I first partnered with Treering ten years ago, I was drawn to their excellent customer care. This fits perfectly with Sumner Photography's commitment to serving West Coast schools. What started as a shared goal to preserve memories has grown bigger than I first imagined.

School photography and yearbooks share the same basic mission: capturing and preserving memories for a lifetime. But our collaboration has grown beyond just taking pictures. Today, we're actively helping yearbook teams with their creative process, knowing that all the logistics and details involved in making a yearbook can overwhelm the very people trying to create those lasting memories.

The more we can make these processes easier—or remove roadblocks entirely—the more time yearbook teams have to focus on what really matters: telling stories, being creative, and making memories. This idea has become the heart of our partnership with Treering and the schools we serve.

Three great covers, three great stories

Each of the three finalist covers from our partner schools tells a different story about their community and creative approach:

Coronado Middle School had a fantastic color scheme that immediately captures the unique vibe of their coastal community. Having spent time in Coronado, I can tell you, this city has a special feel. Their yearbook cover captures that perfectly. The design choices show not just good taste but a real understanding of their school's identity and place in the community.

Reilly Elementary showed amazing attention to detail in their "Dive Into Learning" theme. Every element, from the biggest design pieces to the smallest details, works together beautifully to bring their concept to life. This kind of thoughtful design is what makes the difference between good yearbooks and truly memorable ones.

Ladera Ranch Elementary impressed me with student-created artwork that shows the incredible talent within their school community. The expressive eyes in their lion mascot design—created by student artist Fiona—show the real creativity that comes out when young people get the platform and tools to express themselves.

What this means for the future

These three covers represent something bigger than individual school wins; they show the range of creative possibilities available in yearbook design today. What gets me most excited about yearbooks' future is how they're evolving beyond simple documentation into true creative outlets.

Yearbooks do two things: they store memories and give people a platform for artistic expression. The finalists' covers from our partner schools show how art and design can bring up feelings that readers connect with the memories captured in photos. This emotional connection turns a yearbook from a simple record into something people treasure.

The Treering platform plays a huge role in this creative evolution by making sophisticated design tools available to yearbook teams without extensive publishing backgrounds. 

Something you can hold

In our increasingly digital world, there's something special about holding a yearbook or photograph in your hands. This physical interaction requires intention—you have to choose to engage with it, to turn the pages, to pause and remember. This hands-on experience creates a different connection than scrolling through digital images.

I'm excited to see how yearbook teams and students continue to capture our ever-digitizing world in physical form. The challenge and opportunity are in translating the richness of digital experiences into formats that can be held, shared, and treasured for decades to come.

Looking ahead

The success of Coronado Middle, Reilly Elementary, and Ladera Ranch Elementary in this national competition shows the incredible potential that comes when photographers, yearbook teams, and technology platforms work together smoothly. At Sumner Photography, we're committed to supporting the creative process while handling the technical stuff that can distract from the artistic vision.

These three finalist covers are just the beginning. As we continue to partner with schools and support their creative work through our collaboration with Treering, I look forward to seeing how the next generation of yearbook creators will push the boundaries of what's possible in preserving and presenting their school memories.

The combination of photography, design, and storytelling in yearbooks creates unique opportunities to capture not just what happened, but how it felt. That's a mission worth pursuing with passion and excellence.

When you need help, you want it the way you want it. Do you want to pick up the phone and talk with a human? No problem. Do you want to watch a video that shows how something works? We've got 100s. Do you want to read step-by-step instructions? We've got a library. Knowing everyone is unique, Treering's yearbook support options ensure you are the Yearbook Hero for your campus.

"I did not know a yearbook company was something someone could love."
Donna Blach, Ronald Reagan Elementary

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Email and phone support

Your support team is called the Community Advocate Team (CAT) because they champion yearbook advisers.

With Treering, the days of waiting for one person to call you back, schedule a meeting, or come back from vacation are over. We don't have just one person available to you, we have a full US-based team of yearbook support experts at your disposal. We have your back from autoflowing portraits to obtaining an editable flyer for a cover contest.

Large school support

When you make a yearbook for a larger school, sometimes you need a little more. You know, that person who is not only friendly, but understands your yearbook so well they find the solution that suits you. Customer Success Managers ensure their entire team knows your school, so not only can you reach out to them for help, but anyone they work with. Anytime.

“Liz was (again) extremely helpful! She answered all my questions with confidence and ease, and because she is so very approachable, I knew I could just reach out and get the info I needed to move on quickly! Liz was always available and was flexible in meeting my school community’s needs along the whole way."
Tammy Mougis, Northwood Elementary

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“JASON SPRINGER!!!!!!!!!!!! The absolute best human on the planet!!!!! Seriously, I can not even begin to express how amazing he is! He was always available, regardless of what time it was and always willing to lend a hand! He guided me through so many steps and layouts and created awesome tutorials and offered solutions and just literally made my life so much easier during the process. Treering is a very user-friendly program however, Jason made my life so so much easier! Thank you for another beautiful book!!!”
Elina Pavic from Mattlin Middle School

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Step-by-step assistance and videos

Are you are DIY person? Then the Help Center, with its videos and step-by-step instructions, is there 24/7 so you can manage your project on your schedule.

Monthly yearbook support resources

Resources to support you and your team go beyond answers. You'll get Treering's free curriculum and access to training to complete your toolkit as you see fit.

Newsletters

Once a month, Treering Yearbook Creators receive newsletters. You'll receive sales, design, and technical resources to both keep you on track and make you smile.

Yearbook club

Live Yearbook Club webinars offer additional yearbook support and an opportunity to connect with elementary, middle, and high school coordinators. Topics include:

• Yearbook quick start
• Going print ready
• Design ideas
• Social media tips

From start to finish, Treering will be by your side.

Taking over this yearbook blog is a big deal for me: I don't remember a time without a yearbook. Now that I’m about to finish middle school and have eight yearbooks to look through, my appreciation for them leveled up. Yearbook moms (and dads) deserve our appreciation. If you are thinking about joining their ranks, know it impacts your kids and their friends.

My yearbook history

The oldest yearbook memory I have was when I tried to get as many signatures as possible in my book. My friends and I once had a competition to get the most. We’d ask everyone at lunch and during after-school care to sign ours. Because my mom ran the yearbook, I had an advantage with the older kids. They all knew her, and she’d talk about me in class.

Now, the signing part is more or less to show my kids one day that I did have friends. My school does its signing party in the summer. I look forward to it because I get to see all my friends again.

Before I started fourth grade, my family moved across the country. When I changed schools, yearbooks became even more important. They helped me remember my old friends. Since yearbooks capture memories of the school year, I use them to brag to my friends about doing things like scoring a touchdown or winning the science fair.

How my mom makes the yearbook

At my old school, my mom taught the yearbook class. The yearbook students were recognizable on campus. Now, my mom takes photos at school and recruits other moms. She then uploads them and puts them on pages. When it comes to design, she uses the pages to organize how events happen at school. Sometimes I get out all my books and look through them so I can remember.

Every year, she chooses a theme, and she doesn’t tell me what it is. At our school, it’s a surprise for the end of the year. No matter how much I beg, she won’t tell me. If the book was bland or the designs were scattered, it wouldn’t make much sense. I’m glad she puts time into making something that looks like the school year. Each one is different: 3D, like a journal, or even patriotic.

Having a yearbook mom

Now that my mom is making the yearbook as a volunteer instead of a teacher, she does all the work from home. Even though she constantly takes pictures of my friends and me in class or hanging out at recess, it feels good to know we will all be in the book. She knows us, and we can all relax (OK, I’m not always relaxed because she can sometimes be embarrassing).

Know it’s a good idea to be a yearbook mom (or dad). You’ll help more kids get in the book. You also get to help make something special that your kids and their friends will look at over and over. 

Guest blogger Erikson (age 13) spends his time outside school cooking with his culinary team, serving as the 4-H teen leadership council vice president, and volunteering with Giant Cow Ministries. His Treering custom pages feature family vacations and 4-H achievements.

Treering Yearbook Heroes is a monthly feature focusing on yearbook tips and tricks.

Every year, Laura Dauley writes her kids a letter. Part recap, part encouragement, these letters get tucked away in a treasured collection. This year, the mom-of-two switched things up and added it to the yearbook. And entered it in a design contest. And won said contest. We asked Dauley, as the K-8 division winner of the Memory Marvels 2024 Custom Page Design Contest, to share her tips for creating an authentic, memorable custom page design… that won’t embarrass.

How did you come up with your design?

Harper’s moving on to high school. I wanted to commemorate 11 years at the same school, from first days to playground memories. Digging through photos from the same time every year was emotional. I included our dogs and her brother, who’s been with her every step of the way, to remind her of all they shared.

It was a fine balance to not select a pic she wouldn’t be embarrassed over. There are many memories and experiences, so I also didn’t want it to be chaotic. 

What does it mean for your daughter to have space dedicated to HER in her book?

What’s cooler than your eighth-grade yearbook? 

This was in the context of something she was already excited about: her friends, and her memories. And I got to tack on to that. Only she had this. When they pass around the yearbooks, she has something special and unique. Her custom pages allowed me to make an emotional connection with her.

She also thought it was cool that her pages won. She’s always been proud of me making things for her along the way.

You’re a designer by trade. What advice do you have for parents getting started with their custom pages?

Less is more. Keep it simple. Focus first on what you want to feature and then add graphics. Don’t start with flashy, arbitrary graphics. Here’s the process for Harper’s custom pages:

• Images first
• Then the letter
• Then years, color scheme, and typefaces

It could be a daunting task. Even if you don’t know design, you can make a really cool page. I told all my friends to go online and start with the Treering templates. I was surprised with the flexibility and that I could create something from scratch.

In Treering’s inaugural Cover Design Contest, which—if we’re being real—was three concurrent contests, schools submitted their covers to one of three categories:

1. School Spirit – mascots, school colors, and anything else that shows off your community
2. Theme Development – an introduction to your visual and verbal theme
3. Elementary Student Art – original art by K-6 students

Our team explored over 300 submissions, and the ones that stood out introduced their theme on the front and back cover, then expanded it inside throughout the book. Each of the themes below are specific to the time and place in which they exist. While the concept may work for the school across town, the execution would not.

Grand Prize Winner: Easterbrook Discovery School, San Jose, CA

Theme: Once Upon a Time

This year was extra special. It’s EDS’ 20th anniversary and the tenth year in its building. These once in a lifetime moments became an obvious connection for the yearbook theme.

Pre-pandemic, a middle school yearbook club produced the book. The PTO wanted to continue to showcase student perspectives with a cover contest. “It celebrates creativity, individuality, and the shared ownership that makes our yearbook and our school so special,” said Bai-Lim.

This year, they gave little guidance: “Your design should relate to the ‘Once Upon a Time’ theme (e.g. fairy tales, dragons, fairies, wizards, enchanted creatures, etc.).” The faculty and staff chose the winning cover in an anonymous vote.

Winner Helena Kao created a design rich in symbolism:

• Castle: community, teachers, and parents that made our school a story worth telling
• Bricks: depicted fundraisers, music concerts, and field trips that were the building blocks to a safe and welcoming space for students to learn and grow
• Flags: the husky spirit that defines EDS
• Closed door: an end of a chapter for the graduating class of 2025
• Howling Husky: singing and celebrating the school it proudly represents

The cover art contest led to another “once” moment: ninety pieces of student art throughout the yearbook. “Each piece felt like part of the story of the school year,” said Bai-Lim, “and we didn’t want to leave that out.”

Bai-Lim’s team used a Treering vintage blue background, various story-inspired borders, and the lunchbox font for titles. She said, “Treering made it so easy to bring our ideas to life.”

The final five six

Blue Grass Elementary School, Knoxville, TN

Theme: A School of Pure Imagination

The sweet cover made us melt. (It’s a contest for a back to school ice cream bash with cool puns, how could we not go there?) What’s more, is the yearbook theme and the school’s theme were one.

The team at Blue Grass used “a school of pure imagination” to guide their year. It was a “perfect match for capturing the magic, curiosity, and creativity that define our school community,” yearbook chair Becky O’Hatnick said.

She and her team of parent volunteers sprinkled each page with “candy-colored hues” and created titles on candy wrappers and golden tickets.

“From cover to cover, our yearbook is a vibrant celebration of childhood wonder and the boundless possibilities of imagination,” O’Hatnick said.

Coronado Middle School, Coronado, CA

Theme: Golden Hour

This coastal school embraced their SoCal vibe by using the colors of the golden hour to progress through the book. The students studied the sun, and used it for theme copy: “At the end of each day, and each Golden Hour, the sun must set. This is an opportunity to begin anew, never forgetting the last chapter, but anticipating the beauty of the next.”

“The edges of the book had a gradient,” adviser Heidi Frampton said, “so that as you flipped through the book you would see the sunset colors.”

Maywood Center for Enriched Studies, Maywood, CA

Theme: A Piece of Us

Every single one of us has a mosaic of experiences that makes us who we are,” adviser Nora Torres said. Her team built on that concept by piecing together textures and colors to create the layered cover. The more you look at it, the more details emerge.

They brought their theme into the book by using graphic pieces, such as scrap paper, tape, and cut-out letters to accent the content. Divider pages, especially, looked as if they were hand-designed. To make it even more personal, the yearbook staff added “yerd* doodles” throughout the book.

*Yerd = yearbook nerd

Mt. Everett Regional School, Sheffield, MA

Theme: Ripping Through Tradition

Students chose to blend nostalgia and tech by using newspaper graphics at an angle to chronicle their year. It’s a “blend of past, present, and future,” said adviser Kari Giordano.

“This theme visually represented the senior class ‘shredding expectations,’” said Giordano, “and boldly stepping into the next phase of their lives.”

Philip Reilly Elementary, Mission Viejo, CA

Theme: Dive Into Learning

Yearbook chair Kristin Keller said she “created an underwater world where our theme could truly swim.”

From using circular photos as bubbles to adding sea-sational puns, her designs were focused. Keller used design hierarchy and contrast to keep each afloat in a sea of color.

Wilson Creek Elementary School, Duluth, GA

Theme: Wildcats Stick Together

At first glance, this cover was familiar. Then, we looked closer.

“This hybrid theme enhances the Treering-designed theme ‘Stick Together’ with totally unique Wilson Creek graphics and vibes that show off how Wilson Creek Wildcats learn, live, and laugh,” said yearbook co-chair Holly McCallum.

She designed the sticker pack to include interactions of the wildcat, WCES, and their anniversary crest. The brown paper background takes us back to the first day of school, when you’d cover your textbooks with grocery sacks. Considering this is Wilson Creek’s 20th anniversary, it’s an emotive design decision.

McCallum also added frames to photos to make them look like stickers and she added positive messages “to emphasize the creative spirit and collaborative dynamic” of her school community.

Your academics section needs stronger headlines. Agreed? The headline on each yearbook spread influences the reader's scanning behavior. (Read: it makes buyers look at your hard work.) When skimming a spread, the eye is naturally drawn to the headline first, and from there, it can guide the reader to other important elements such as subheadings, captions, and images. While headlines traditionally are larger text, additional design elements such as type treatments and mixed fonts help also set them apart. Below are the why, how-to, and 65 examples of headlines you can use in your yearbook.

How to write captivating headlines

It’s easy to drop football or science fair at the top of your yearbook spread. For those looking to up their writing game, crafting journalistic, punny, or thematic headlines can enhance your yearbook storytelling. 

Not sure where to begin? Use some of the academics-centric headlines below to inspire or jumpstart your writing process.

STEM headlines

1. Calculating the Memories
2. Chart a Force
3. [Mascots] Count Get Enough
4. Easy as Pi
5. Formula for Fun
6. Here Comes the Sum
7. In Our Prime
8. Make Sum Noise
9. Massing Around
10. On this Equation
11. Pi-ous Celebration
12. Rule for Thought
13. Square One: [Year]
14. Squaring Is Caring
15. The Final Equation
16. The Sum of [Year]
17. Up and Atom
18. Write Angle

Humanities headlines

19. Act your Page
20. Anything Prose
21. Blurb the Line
22. Bookmark my Words
23. Born and Read
24. Bursting at the Themes
25. Do the Myth
26. Full Theme Ahead
27. Get Booked On
28. Go for Baroque
29. Move in the Right Direction
30. Plot it Down
31. Prose and Cons
32. A Rhyme a Dozen
33. Setting Pretty
34. Strike a Prose
35. The Write Stuff

Arts headlines

36. All Hands on Deco
37. All Strings Considered
38. Band New
39. Band Over Backwards
40. Bright of Passage
41. Brush with Greatness
42. Canvas of the Year
43. Choral High Ground
44. Emboss Level
45. Face the Music
46. Fair and Snare
47. Fluid for Thought
48. Hip Hop to It
49. Horn to Fly
50. Rhythm and Reflection
51. Size the Day
52. Soul in One
53. The Stage is Set

Senior section headlines

54. A Class Act
55. A Degree of Fun
56. From Student to Scholar
57. Looking Grad-ulous
58. Making Moves
59. Onward and Upward
60. Rising to the Challenge
61. Stepping Into New Horizons
62. Taking Flight (good for a bird mascot)
63. The Final Exam
64. The Final Lap of our Academic Race
65. The Future Begins

You’re planning for the school year: you chose a publishing partner, the yearbook team and curriculum are set, and the clock is ticking to the first day of school, better known as the first day of coverage. Are you feeling overwhelmed yet? (We hope not!) Determining your yearbook's page count is a quick win and a way to get the year(book) organized. Your school’s enrollment and your yearbook ladder are two ways most schools get set up. We’ll discuss the merits of both.

Use your enrollment to determine page count

Math lesson: there are 380 students on campus and you want to ensure three-times coverage. With an average of 12 photos on each spread (that’s two facing pages for those of you playing along at home), you’ll need about one spread for every 16-24 students. That breaks down to:

• 50 students or less:  32 pages
• 50-300 students:  40 pages
• 300-500 students:  64 pages
• 800-1000 students:  80 pages
• 1000+ students:  100-400 pages

While it’s nice to have a range, that’s a fairly impersonal method of guestimating your page count. It neglects the nuances, personality, and culture of your school. Let’s look at a second option for determining how many pages you need.

Why a yearbook ladder is win-win-win

A yearbook ladder is a chart that represents the pages in a yearbook. To build it, grab the last few years’ yearbooks, the latest school calendar, and your team.

1. Brainstorm the non-negotiable events, sections (people, arts, sports), and yearbook traditions
2. Brainstorm features, specials, and theme-related content
3. Decide if you will organize the book chronologically, topically, or a blend of both
4. Allocate spreads

We love doing this digitally because it can be fluid. If your page count is looking overwhelming because of time or budget, combine some topics. If it is underwhelming, return to number two: what additional, meaningful content will you add to your yearbook?

Remember, if you’re working with Treering, your page count is flexible; increase or decrease it at any time.

In Treering’s inaugural Cover Design Contest, which—if we’re being real—was three concurrent contests, schools submitted their covers to one of three categories:

1. School Spirit – mascots, school colors, and anything else that shows off your community
2. Theme Development – an introduction to your visual and verbal theme
3. Elementary Student Art – original art by K-6 students

Students created original yearbook covers using paint, AI, colored pencils, crayons, mixed media, digital media, and pen and ink. Yearbook committees gave prompts that were open-ended, fixed, and everything in between. While many submissions were the result of a yearbook cover art contest, others were collaborative projects. All were steeped in the tradition of promoting student perspectives and community. 

Grand prize winner: Peace Valley Charter School, Boise, ID

“Waldorf schools instill a deep respect for the natural world, fellow human beings, and the spiritual elements in all beings,” said 6th-grade teacher Nichole Murray, whose students compete annually in the yearbook cover contest.

Murray, PCVS dad Jason Ropp, and yearbook coordinator Gigi Murfitt display the entries in the hallways so all students can see them and begin to dream ahead for their chance in the cover contest. PCVS teachers choose the winners, and first and second place go on the outside cover. All cover contest submissions appear inside the book.

“The elements of nature are expressed, and our mascot, the otter, symbolizes intelligence, playfulness, resilience, and adaptability,” they said.

Both art pieces caught the judges' attention because they used similar colors and exceptional lighting–one judge kept exclaiming, “The shadows!” 

The. Shadows.

The cover art introduces outsiders to the Waldorf philosophy, especially how the art curriculum helps nurture imagination, emotional intelligence, and a well-rounded intellect.

“Our mascot, the otter, symbolizes intelligence, playfulness, resilience, and adaptability,” Murray said.

The final five

Ladera Ranch Elementary School, Ladera Ranch, CA

Fifth grader Fiona Martin captivated us with the color explosion and detail on her cover design. PTA president Joya Celik said the yearbook team at LRES asked the students to create a design incorporating their mascot “that reflected courage, perseverance, and attaining [their] goals.”

Their 2024-2025 school theme was “Go for the Gold.” Martin surely did just that.

Normandale Elementary School, Edina, MN

Yearbook team leads Lauren Dickerson and Becky Sertich created a collaborative project for 5th-grade students. Taking their inspiration from water bottles, Chromebooks, and everything else tweens touch, they asked students to create their own “sticker” design.

They “scanned and edited [each submission] to add a white border (like a sticker) and to make the background transparent so the ‘stickers’ could be arranged on the cover like clip-art.”

The result? An on-trend, completely original yearbook cover that shows the personalities and priorities of promoting students.

Strawberry Elementary, Santa Rosa, CA

This one is also collaborative: the front and back covers are creations from 6th graders and the local high school (shout out Sonoma Academy in Santa Rosa) helped put it all together. The latter used AI design tools to expand the front cover art to wrap around to the back. On the back, they also created a composite of art.

“The high school students had originally envisioned a variety of student strawberries in the grass and eagles in the sky for this cover design,” yearbook coordinator Pamela Vincent said. “But [a] 6th grade student convinced them that one of the eagles could be arranged to carry a strawberry-filled basket.”

“In total, seven high school students and 11 elementary school students collaborated to make this cover a reality,” Vincent said.

Watchung Elementary School, Middlesex, NJ

Wrap-around cover, check. Multiple students’ art, check. This cover ticked all the boxes, and once we learned about the five-week process to create each self-portrait, we were even more in awe of what a PK-3 school produced.

“Students are placed in Polaroid frames to remind the third graders that no matter how much time goes by, their 3rd grade memories will remain the same,” Librarian Anne Erchicks said.

West Side Elementary School, Marietta, GA

The team at WSES made their 75th anniversary book an homage to late Principal Reid Brown's first yearbook theme. To convey “Shine Bright like a Diamond and Be the Best Bee You Can Be,” each student from kindergarten through 5th grade created their own bee and drew a diamond.

“Our yearbook team voted on using student art as the cover,” said yearbook coordinator Shelley Strack. “We also used the additional bees and diamonds throughout the yearbook as graphics.”

Strack and her team created contemporary art to celebrate Brown’s message. “I loved the use of new and old as a part of our yearbook,” she said.

Making a yearbook is unlike any other subject or volunteer committee. Yearbook coordinators/advisers/sponsors/heroes manage people and processes. They record history and achievements. They are marketers, photographers, designers, and party planners. And we're here to help. Consider this the first-year yearbook adviser guide to organization to help you however you scored the gig: if you showed up last to the PTA meeting or you are excited to use your background in journalism.

If you need to fast-track your yearbook journey, check out our four-part series Yearbook in 60 Days. 

Understand your contract (*non-contract if you’re in the Treering community)

Expectation vs. reality is a powerful meme thing. We crafted this list of questions to help advisers choose a yearbook company. If one was chosen for you, use the list to clarify the relationship between your school and your publisher. To quote my mom, “They work for you.”

Treering doesn’t do contracts or order minimums. You tell us when your one deadline is.

Determine your page count

The best planning nugget this adviser received is to start with the end in mind. A yearbook ladder does just that. A ladder is a chart that represents the pages in a yearbook. Use it to allocate sections and page content.

Start with the last few years’ yearbooks, the latest school calendar, and your team.

1. Brainstorm the non-negotiable events, sections (people, arts, sports), and yearbook traditions
2. If relevant, brainstorm additional features, specials, and theme-related content
3. Decide if you will organize the book chronologically, topically, or a blend of both
4. Assign spreads to your team

We love doing this digitally because it can be fluid. Need inspo? Here are four sample ladders from other schools (use the tabs at the bottom to navigate between elementary, k-8, etc.).

Pro tip: If your page count is looking overwhelming because of time or budget, combine some topics. If it’s underwhelming, return to number two: what additional meaningful content will you add to your yearbook?

Gather content

Your ladder is worthless unless you can fill those pages. Harsh (and true). Here are three of our favorite resources to go from blank page to showstopping spread.

Pump your project

Many schools wait until the last minute to sell books. Starting sales when school begins builds momentum. These early sales fuel you as a first-year adviser. It also alleviates some of the last-minute pressure on parents already balancing the end-of-the-year activities.

From page count to promotion, these tips will help you stay organized as a first-year adviser. Happy yearbooking!

In Treering’s inaugural Cover Design Contest, which—if we’re being real—was three concurrent contests, schools submitted their covers to one of three categories:

1. School Spirit – mascots, school colors, and anything else that shows off your community
2. Theme Development – an introduction to your visual and verbal theme
3. Elementary Student Art – original art by K-6 students

We said, “School,” you said, “Spirit.” Pride in your community shone through on every cover. 

Grand prize winner: Ruth Asawa San Francisco School of the Arts, San Francisco, CA

Mascot: Rainbow dragon
School colors: 15 colors representing 15 art departments

“Each of the dragon's colors represents one of the school's 15 arts departments. Those colors are carried through the rest of the design, appearing in the colorful garden that spans the bottom of the front and back cover, and in the text on the back cover where each department's name is written in its unique color,” said adviser Jeff Castleman, who also teaches drawing, painting, photography, and computer art.

This cover illustrates the adage, “Know the [design] rules, and break them.” Generally, we’d encourage a yearbook creator to avoid using 15 colors. Not Asawa Arts. 

They grouped warm colors for the sunset-inspired swirls, sandwiched between greens as grasses and blues in the skies. Each piece of flora has the base of the blues or pinks with pops of contrasting colors. Black lines hem it in.

A group of eight yearbook club students collaborated on the original illustration. The lead designers, both seniors, at Asawa Arts’ yearbook club developed the visual identity of the yearbook. They went from pencil sketches to creating their own computer-based line art. Six supporting designers (all juniors) filled it in with flowers, leaves, mushrooms, and butterflies. 

On the spine and in the dragon’s hands are roses. “The rainbow dragon symbolizes our school spirit,” Castleman said, “and the rose it holds represents our guiding principles.”

The acronym representing Respect, Openness, Safety, and Engagement is part of the campus as much as it is part of the culture.

Castleman appreciated the flexibility of working with his students to create the vision and fully customize the yearbook cover. He said each year, the yearbook team re-imagines the dragon, giving it a different feel, from East Asian and Medieval to this year’s psychedelic interpretation.

“We think of [the cover] as the crowning jewel on a bespoke book,” Castleman said.

Castleman's team earned a Treering-sponsored back-to-school ice cream bash for their campus.

The final five

Brooklyn International School, Brooklyn, NY

Mascot: none

“Our school is a very tight community as our students come from many backgrounds trying to achieve the American Dream, but not forgetting their roots,” Norma Gaytan said.

Gaytan’s students represented their classmates with flags and artifacts from their home countries.

Gloria Deo Academy, Springfield, MO

Mascot: Lion

This is the cover we expected: school colors and a mascot boldly proclaiming school spirit. The texture in the mane and near-watermark incarnations of the lion on the back adds texture.

Mid-Pacific Institute Preschool and Elementary, Honolulu, HI

Mascot: Pueo (Hawaiian Owl)

The drone photo in honor of Mid-Pacific’s 20th anniversary is impressive enough. We loved the before and after images.

Adviser Abbey said, “The students learned about how to use a grid to scale an image, practicing in art. We then applied the math to create a giant grid on our courtyard and replicated our school mascot with field paint.”

Montera Middle School, Oakland, CA

Mascot: Toro

Student art always holds a special place in our hearts. Montera’s cover art extended from the front to the back cover, making a bold statement of school spirit.

Olympia Regional Learning Academy, Olympia, WA

Mascot: Orca

The symbolism in the student art evokes powerful sentiments of school spirit. Both contest winners captured the essence of the K-12 campus’ mentoring ethos. On the front, a mother and baby orca represent the cooperative role ORLA provides. 

“We take our cooperative role with the families very seriously and we could not have the kind of school or kind of students we have without the role the caregivers provide, both at home and at our school,” adviser Rachel McKaughan said.

“The back cover also represents the playful spirit we have at the school with our many hands-on electives, she said, “where students are able to discover and express many different talents.”

From each submission, we learned school spirit is more than a sports team or school song steeped in tradition. It is comprised of community features: shared values and overarching identity. Thank you to the 300+ schools that shared their story with us.

When it comes to the yearbook principal message, there’s a trick we often see with the best ones:

Involvement from the yearbook adviser.

We know that might sound a little odd, since your principal is the head honcho, and, let’s face it, none of us like to tell our bosses what to do (#Awkward). But the trick to a really good yearbook principal message isn’t just to let your principal write whatever it is he or she feels like. It’s making sure you help shape that message.

Think about it: You’re the expert on the yearbook. You know the book’s theme, and how it’s being carried through on all the pages. Your principal doesn’t. That makes your viewpoint a good one for the principal to hear. Look, we know that every yearbook adviser is going to feel a different level of comfort when it comes to telling your principal what to write. If that’s not for you, there’s another way to help. Helping them how to shape what they want to say. And that’s what the rest of this post is about.

Read on, and we’ll explore the most important aspects to writing a good yearbook principal message.

6 tips for writing a better yearbook principal message

1. Start with a story.

Did you know that there’s science behind storytelling? Seriously. Our brain actually reacts differently when it receives information as plain ol’ data than it does when information is delivered in a story-like format. That doesn’t mean a principal’s message needs to start with “Once upon a time…”It simply means that using more adjectives, including metaphors and sharing personal anecdotes are techniques that help a message connect with the reader—so start your message with a story.

2. Connect to the theme.

There is a lot going on at your school, right? That’s exactly why your yearbook has a theme. The yearbook theme serves as the unifier between all the clubs, activities, sports and classes that take place throughout the year.So it makes sense that, as the leader of the school, your message both unifies and sets the stage for that theme. Plus, tapping into the theme is a way to recognize the hard work of your yearbook team -- and a subtle way of supporting them.

3. Write like you talk.

This is your principal's message, and it should sound like them. Don’t be afraid to let your personality shine.Avoid long words, formalities and clichés that wouldn’t be part of your vocabulary in everyday conversation. One of the benefits of keeping your language simple is that it will be easier for readers to remember and connect with your message. And that’s exactly what you want.

4. Show gratitude.

Remember to thank the people who worked really hard to make the yearbook—and the school year—amazing. This recognition of a job well done goes a long way, especially if you rely on a group of volunteers throughout the school year.

5. Be concise.

Attention spans are shorter than ever. For most people that means shorter than a goldfish.There’s a better chance that people will read your message if they can see that it won’t take much of their time.

6. Find an editor.

This is where you, the yearbook adviser, get to play a really big role again.Once your principal has created a message they're happy with, it's your turn to step in, and give it a good edit. Check for the other five tips, then proofread it. Doing so will ensure that their message is clear and error-free. It's the best way to make your principal's message stand out (and to save them unwanted embarrassment).Your yearbook principal message isn't just the responsibility of the principal. And it's not just letting your principal write whatever it is he or she feels like. You need to step in and help shape that message. If you use these tips, your principal will deliver his or her message better than they would have done on their own. And that'll make you a hero.